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What leading DTC brands actually run

We detect each brand's ecommerce platform and installed tools from public script signatures on their own storefront — the same way BuiltWith works, scoped to the DTC stack. 30 brands tracked so far; detection runs monthly.

Apparel

BrandPlatformDetected tools
Allbirds Shopify Yotpo, Attentive
Gymshark Shopify none detected
SKIMS Shopify Okendo, Klaviyo

Baby & Kids

BrandPlatformDetected tools
Coterie Shopify Yotpo, Klaviyo
Lalo Shopify Yotpo, Klaviyo, Postscript
Lovevery Shopify none detected

Beauty

BrandPlatformDetected tools
Curology none detected
Glossier Shopify Yotpo, Klaviyo
Kosas Shopify Okendo, Klaviyo, Postscript

Electronics

BrandPlatformDetected tools
Ekster Shopify Judge.me, Klaviyo, Attentive
Nothing Shopify none detected

Fitness & Outdoor

BrandPlatformDetected tools
Cotopaxi Shopify Yotpo, Klaviyo
Hydrow none detected
Vuori Shopify Yotpo, Klaviyo

Food & Bev

BrandPlatformDetected tools
Feastables Shopify Klaviyo, Postscript
Liquid Death Shopify Yotpo, Klaviyo
OLIPOP Shopify Klaviyo

Home

BrandPlatformDetected tools
Brooklinen Shopify Yotpo, Klaviyo, Postscript, Attentive, Junip
HexClad Shopify Okendo, Klaviyo, Postscript, Junip
Parachute Shopify Yotpo, Klaviyo, Attentive
Ruggable Shopify Klaviyo

Jewelry & Accessories

BrandPlatformDetected tools
Mejuri Shopify Yotpo, Klaviyo, Postscript
Ridge Shopify Okendo, Klaviyo, Postscript, Mailchimp

Pets

BrandPlatformDetected tools
Sundays for Dogs Klaviyo
The Farmer's Dog none detected
Wild One Shopify Okendo, Klaviyo, Postscript

Supplements

BrandPlatformDetected tools
AG1 Shopify none detected
Huel Shopify none detected
Ritual Shopify Okendo, Klaviyo
Seed Shopify none detected
Method: homepage HTML is scanned for vendor script/CDN signatures. A detection means the tool's code is present on the storefront; absence of a detection does not prove absence of the tool (some load server-side or on inner pages only). Confidence shown per detection on brand pages.