MERIT tech stack
About MERIT's storefront
The captured MERIT storefront organizes its catalog into shopping sections including Sets, Complexion, Cheeks and Lips. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Analytics & attribution | Northbeam | good | signature: northbeam |
What stands out in MERIT's detected stack
Northbeam appears on 30 of the 287 beauty storefronts with at least one detected tool in this dataset (10%). MERIT is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Northbeam and Okendo are both detected on MERIT. That same pair appears together on 26 beauty storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 276 / 287 (96%) | Shopify pricing · Shopify alternatives |
| Yotpo | 220 / 287 (77%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 208 / 287 (72%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 254 / 287 (89%) | Klaviyo pricing · Klaviyo alternatives |
| Northbeam | 30 / 287 (10%) | Northbeam pricing · Northbeam alternatives |
How MERIT compares in beauty
We detect 5 tools on MERIT's storefront, below the beauty median. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, MERIT has detections in 4 layers.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo | 93% |
| Reviews & UGC | Yotpo, Okendo | 90% |
| Support & CX | not detected | 34% |
| Analytics | Northbeam | 34% |
| Upsell & checkout | not detected | 30% |
| Subscriptions | not detected | 23% |
| Loyalty | not detected | 15% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |
Other beauty stacks to explore
These storefronts share detected tools with MERIT. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Asarai
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Northbeam.
Dollar Shave Club
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Northbeam.
Refy
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Northbeam.
Research your own stack
Use MERIT's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal MERIT's bill, contract or implementation.