ColourPop tech stack
About ColourPop's storefront
The captured ColourPop storefront organizes its catalog into shopping sections including Shop BT21, New & Best Sellers, Super Stain and Fallen Collection. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Helpdesk & CX apps | Gorgias | high | signature: gorgias.chat |
| Site search & merchandising | Klevu | high | signature: js.klevu.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
| Analytics & attribution | Triple Whale | good | signature: triplewhale |
What stands out in ColourPop's detected stack
Klevu appears on 2 of the 287 beauty storefronts with at least one detected tool in this dataset (1%). ColourPop is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Klevu and Attentive are both detected on ColourPop. That same pair appears together on 2 beauty storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 276 / 287 (96%) | Shopify pricing · Shopify alternatives |
| Gorgias | 91 / 287 (32%) | Gorgias pricing · Gorgias alternatives |
| Klevu | 2 / 287 (1%) | Klevu pricing |
| Yotpo | 220 / 287 (77%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 208 / 287 (72%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 254 / 287 (89%) | Klaviyo pricing · Klaviyo alternatives |
| Attentive | 57 / 287 (20%) | Attentive pricing · Attentive alternatives |
| Triple Whale | 71 / 287 (25%) | Triple Whale pricing · Triple Whale alternatives |
How ColourPop compares in beauty
We detect 8 tools on ColourPop's storefront, above the beauty median. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, ColourPop has detections in 5 layers.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo, Attentive | 93% |
| Reviews & UGC | Yotpo, Okendo | 90% |
| Support & CX | Gorgias | 34% |
| Analytics | Triple Whale | 34% |
| Upsell & checkout | not detected | 30% |
| Subscriptions | not detected | 23% |
| Loyalty | not detected | 15% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |
Other beauty stacks to explore
These storefronts share detected tools with ColourPop. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Color Wow
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale.
Kravebeauty
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale.
Function Of Beauty
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Attentive.
Research your own stack
Use ColourPop's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal ColourPop's bill, contract or implementation.