Brooklinen tech stack
About Brooklinen's storefront
The captured Brooklinen storefront organizes its catalog into shopping sections including Shop Sheets Shop Sheets and Duvet Inserts & Pillows. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Retention extras | Swym Wishlist Plus | high | signature: swymrelay.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
| Analytics & attribution | Northbeam | good | signature: northbeam |
| Shopify review apps | Junip | good | signature: junip |
What stands out in Brooklinen's detected stack
Swym Wishlist Plus appears on 19 of the 252 home storefronts with at least one detected tool in this dataset (8%). Brooklinen is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Swym Wishlist Plus and Northbeam are both detected on Brooklinen. That same pair appears together on 2 home storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 224 / 252 (89%) | Shopify pricing · Shopify alternatives |
| Swym Wishlist Plus | 19 / 252 (8%) | Swym Wishlist Plus pricing · Swym Wishlist Plus alternatives |
| Yotpo | 161 / 252 (64%) | Yotpo pricing · Yotpo alternatives |
| Attentive | 31 / 252 (12%) | Attentive pricing · Attentive alternatives |
| Northbeam | 23 / 252 (9%) | Northbeam pricing · Northbeam alternatives |
| Junip | 37 / 252 (15%) | Junip pricing · Junip alternatives |
How Brooklinen compares in home
We detect 6 tools on Brooklinen's storefront, above the home median. The median home storefront with at least one detection has 5 detected tools. In the 10-layer comparison below, Brooklinen has detections in 4 layers.
Layer by layer
| Layer | On this storefront | home peers |
|---|---|---|
| Platform | Shopify | 95% |
| Email & SMS | Attentive | 83% |
| Reviews & UGC | Yotpo, Junip | 77% |
| Support & CX | not detected | 24% |
| Analytics | Northbeam | 22% |
| Upsell & checkout | not detected | 17% |
| Subscriptions | not detected | 8% |
| Loyalty | not detected | 6% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 7% |
Other home stacks to explore
These storefronts share detected tools with Brooklinen. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Buy Trees Online
Shared detections: Shopify, Yotpo, Junip.
Ember Mug
Shared detections: Shopify, Yotpo, Attentive.
Gir
Shared detections: Shopify, Yotpo, Northbeam, Junip.
Research your own stack
Use Brooklinen's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Brooklinen's bill, contract or implementation.