The Honest Company tech stack
About The Honest Company's storefront
The captured The Honest Company storefront organizes its catalog into shopping sections including Baby Care, Baby Kits + Sets, Diapers and For the Family. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
What stands out in The Honest Company's detected stack
Okendo appears on 46 of the 77 baby & kids storefronts with at least one detected tool in this dataset (60%). The Honest Company is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Okendo and Yotpo are both detected on The Honest Company. That same pair appears together on 44 baby & kids storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 73 / 77 (95%) | Shopify pricing · Shopify alternatives |
| Yotpo | 54 / 77 (70%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 46 / 77 (60%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 62 / 77 (81%) | Klaviyo pricing · Klaviyo alternatives |
How The Honest Company compares in baby & kids
We detect 4 tools on The Honest Company's storefront, below the baby & kids median. The median baby & kids storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, The Honest Company has detections in 3 layers.
Layer by layer
| Layer | On this storefront | baby & kids peers |
|---|---|---|
| Platform | Shopify | 99% |
| Email & SMS | Klaviyo | 84% |
| Reviews & UGC | Yotpo, Okendo | 81% |
| Support & CX | not detected | 25% |
| Analytics | not detected | 32% |
| Upsell & checkout | not detected | 23% |
| Subscriptions | not detected | 9% |
| Loyalty | not detected | 8% |
| Page builder | not detected | 13% |
| Post-purchase | not detected | 13% |
See all 77 baby & kids brands →
Other baby & kids stacks to explore
These storefronts share detected tools with The Honest Company. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Liewood
Shared detections: Shopify, Yotpo, Okendo, Klaviyo.
Dyper Diapers
Shared detections: Shopify, Yotpo, Okendo, Klaviyo.
HEORSHE
Shared detections: Shopify, Yotpo, Okendo, Klaviyo.
Research your own stack
Use The Honest Company's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal The Honest Company's bill, contract or implementation.