Mutha tech stack
Mutha runs on Shopify with Yotpo, Okendo, Stamped, Klaviyo, Stay AI detected on the storefront.
Post-purchasenot detected
Page buildernot detected
Loyaltynot detected
SubscriptionsStay AI
Email & SMSKlaviyo
PlatformShopify
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Reviews | Yotpo | good | signature: yotpo |
| Reviews | Okendo | good | signature: okendo |
| Reviews | Stamped | good | signature: stamped.io |
| Email & SMS | Klaviyo | good | signature: klaviyo |
| subscription-apps | Stay AI | good | signature: stay.ai |
How Mutha compares in beauty
We detect 6 tools on Mutha's storefront, across 4 of 10 tracked layers. The median beauty brand in our index runs 6.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo | 93% |
| Reviews & UGC | Yotpo, Okendo, Stamped | 90% |
| Support & CX | not detected | 34% |
| Analytics | not detected | 34% |
| Upsell & checkout | not detected | 30% |
| Subscriptions | Stay AI | 24% |
| Loyalty | not detected | 14% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |