Mutha tech stack
About Mutha's storefront
The captured Mutha storefront organizes its catalog into shopping sections including REBIRTH™ TECHNOLOGY, MUTHALOAD™ TECHNOLOGY, THE NUDIST COLLECTION and SCENT COLLECTION. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Shopify review apps | Stamped | good | signature: stamped.io |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Subscription apps | Stay AI | good | signature: stay.ai |
What stands out in Mutha's detected stack
Stay AI appears on 17 of the 287 beauty storefronts with at least one detected tool in this dataset (6%). Mutha is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Stay AI and Stamped are both detected on Mutha. That same pair appears together on 1 beauty storefront in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 276 / 287 (96%) | Shopify pricing · Shopify alternatives |
| Yotpo | 220 / 287 (77%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 208 / 287 (72%) | Okendo pricing · Okendo alternatives |
| Stamped | 22 / 287 (8%) | Stamped pricing · Stamped alternatives |
| Klaviyo | 254 / 287 (89%) | Klaviyo pricing · Klaviyo alternatives |
| Stay AI | 17 / 287 (6%) | Stay AI pricing · Stay AI alternatives |
How Mutha compares in beauty
We detect 6 tools on Mutha's storefront. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, Mutha has detections in 4 layers.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo | 93% |
| Reviews & UGC | Yotpo, Okendo, Stamped | 90% |
| Support & CX | not detected | 34% |
| Analytics | not detected | 34% |
| Upsell & checkout | not detected | 30% |
| Subscriptions | Stay AI | 23% |
| Loyalty | not detected | 15% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |
Other beauty stacks to explore
These storefronts share detected tools with Mutha. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Bread
Shared detections: Shopify, Yotpo, Okendo, Stamped, Klaviyo.
Slick Gorilla
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Stay AI.
Aavrani
Shared detections: Shopify, Yotpo, Okendo, Klaviyo.
Research your own stack
Use Mutha's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Mutha's bill, contract or implementation.