Burton tech stack
About Burton's storefront
The captured Burton storefront organizes its catalog into shopping sections including SHOP ZEB'S CLOSET, SHOP DROP 1, Snowboarding and Featured :: Heading. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Helpdesk & CX apps | Gorgias | high | signature: gorgias.chat |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
What stands out in Burton's detected stack
Attentive appears on 8 of the 91 fitness & outdoor storefronts with at least one detected tool in this dataset (9%). Burton is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Attentive and Gorgias are both detected on Burton. That same pair appears together on 6 fitness & outdoor storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 84 / 91 (92%) | Shopify pricing · Shopify alternatives |
| Gorgias | 25 / 91 (27%) | Gorgias pricing · Gorgias alternatives |
| Yotpo | 62 / 91 (68%) | Yotpo pricing · Yotpo alternatives |
| Klaviyo | 70 / 91 (77%) | Klaviyo pricing · Klaviyo alternatives |
| Attentive | 8 / 91 (9%) | Attentive pricing · Attentive alternatives |
How Burton compares in fitness & outdoor
We detect 5 tools on Burton's storefront. The median fitness & outdoor storefront with at least one detection has 5 detected tools. In the 10-layer comparison below, Burton has detections in 4 layers.
Layer by layer
| Layer | On this storefront | fitness & outdoor peers |
|---|---|---|
| Platform | Shopify | 96% |
| Email & SMS | Klaviyo, Attentive | 81% |
| Reviews & UGC | Yotpo | 82% |
| Support & CX | Gorgias | 27% |
| Analytics | not detected | 33% |
| Upsell & checkout | not detected | 24% |
| Subscriptions | not detected | 4% |
| Loyalty | not detected | 10% |
| Page builder | not detected | 15% |
| Post-purchase | not detected | 10% |
See all 91 fitness & outdoor brands →
Other fitness & outdoor stacks to explore
These storefronts share detected tools with Burton. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Sculpd
Shared detections: Shopify, Gorgias, Yotpo, Klaviyo, Attentive.
Bespoke Post
Shared detections: Shopify, Yotpo, Klaviyo.
Vuori
Shared detections: Shopify, Yotpo, Klaviyo.
Research your own stack
Use Burton's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Burton's bill, contract or implementation.