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ROKA tech stack

Detected 2026-10-01 fitness & outdoor www.roka.com →

About ROKA's storefront

The captured ROKA storefront organizes its catalog into shopping sections including Sunglasses, Prescription Sunglasses, Protective and APEX Shield Frames. These are examples from its navigation, not a complete product inventory.

Storefront source · Captured 2026-10-01. Catalog context and technology detections have separate observation dates; current products may differ.

We detected Shopify on ROKA's storefront alongside Klaviyo, Northbeam. — signature detection, not vendor-confirmed.
Post-purchasenot detected
Page buildernot detected
Loyaltynot detected
AnalyticsNorthbeam
Email & SMSKlaviyo
PlatformShopify
Storefront-detected layers — absence proves nothing.

Detected stack

LayerToolConfidenceEvidence
Platform Shopify high signature: cdn.shopify.com
Email & SMS marketing Klaviyo good signature: klaviyo
Analytics & attribution Northbeam good signature: northbeam

What stands out in ROKA's detected stack

Northbeam appears on 9 of the 91 fitness & outdoor storefronts with at least one detected tool in this dataset (10%). ROKA is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.

Northbeam and Klaviyo are both detected on ROKA. That same pair appears together on 9 fitness & outdoor storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.

Detected tools and their frequency among 91 fitness & outdoor storefronts
ToolObserved in this categoryExplore the tool
Shopify 84 / 91 (92%) Shopify pricing · Shopify alternatives
Klaviyo 70 / 91 (77%) Klaviyo pricing · Klaviyo alternatives
Northbeam 9 / 91 (10%) Northbeam pricing · Northbeam alternatives

How ROKA compares in fitness & outdoor

We detect 3 tools on ROKA's storefront, below the fitness & outdoor median. The median fitness & outdoor storefront with at least one detection has 5 detected tools. In the 10-layer comparison below, ROKA has detections in 3 layers.

Layer by layer

LayerOn this storefrontfitness & outdoor peers
Platform Shopify 96%
Email & SMS Klaviyo 81%
Reviews & UGC not detected 82%
Support & CX not detected 27%
Analytics Northbeam 33%
Upsell & checkout not detected 24%
Subscriptions not detected 4%
Loyalty not detected 10%
Page builder not detected 15%
Post-purchase not detected 10%

Layers marked not detected may still be running — some tools load server-side or only on pages we don't scan, so absence here proves nothing.

Also detected: Hotjar

See all 91 fitness & outdoor brands →

These storefronts share detected tools with ROKA. Selection is based on overlap within this category; it is not a ranking or an endorsement.

Research your own stack

Use ROKA's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal ROKA's bill, contract or implementation.

Detections come from vendor script/CDN signatures in ROKA's public storefront HTML. Presence is strong evidence; absence proves nothing (tools can load server-side or only on checkout/inner pages). Not affiliated with or confirmed by ROKA.