Primary tech stack
About Primary's storefront
The captured Primary storefront organizes its catalog into shopping sections including Toddler & Kids (2-14Y), Adult, Holiday PJs and Puffers. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Retention extras | Back in Stock | high | signature: backinstock.useamp.com |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
| Site search & merchandising | Boost AI Search | good | signature: boost-pfs |
What stands out in Primary's detected stack
Boost AI Search appears on 63 of the 781 apparel storefronts with at least one detected tool in this dataset (8%). Primary is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Boost AI Search and Attentive are both detected on Primary. That same pair appears together on 15 apparel storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 737 / 781 (94%) | Shopify pricing · Shopify alternatives |
| Back in Stock | 139 / 781 (18%) | Back in Stock pricing · Back in Stock alternatives |
| Klaviyo | 609 / 781 (78%) | Klaviyo pricing · Klaviyo alternatives |
| Attentive | 136 / 781 (17%) | Attentive pricing · Attentive alternatives |
| Boost AI Search | 63 / 781 (8%) | Boost AI Search pricing |
How Primary compares in apparel
We detect 5 tools on Primary's storefront. The median apparel storefront with at least one detection has 5 detected tools. In the 10-layer comparison below, Primary has detections in 2 layers.
Layer by layer
| Layer | On this storefront | apparel peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo, Attentive | 86% |
| Reviews & UGC | not detected | 76% |
| Support & CX | not detected | 29% |
| Analytics | not detected | 23% |
| Upsell & checkout | not detected | 13% |
| Subscriptions | not detected | 3% |
| Loyalty | not detected | 13% |
| Page builder | not detected | 8% |
| Post-purchase | not detected | 14% |
Other apparel stacks to explore
These storefronts share detected tools with Primary. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Stampd
Shared detections: Shopify, Back in Stock, Klaviyo, Attentive.
Flotte
Shared detections: Shopify, Back in Stock, Klaviyo, Boost AI Search.
Mansur Gavriel
Shared detections: Shopify, Back in Stock, Klaviyo, Attentive.
Research your own stack
Use Primary's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Primary's bill, contract or implementation.