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First Day tech stack

Detected 2026-08-29 baby & kids hifirstday.com →

First Day runs on Shopify with Octane AI, Weglot, Judge.me, Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Northbeam, Stay AI, Rivo, Replo detected on the storefront. — signature detection, not vendor-confirmed.
Post-purchasenot detected
Page builderReplo
LoyaltyRivo
SubscriptionsStay AI
Upsellnot detected
AnalyticsNorthbeam
Supportnot detected
ReviewsJudge.me · Yotpo · Okendo
Email & SMSKlaviyo · Omnisend · Attentive
PlatformShopify
Storefront-detected layers — absence proves nothing.

Detected stack

LayerToolConfidenceEvidence
Platform Shopify high signature: cdn.shopify.com
popups-cro Octane AI high signature: octaneai.com
translations Weglot high signature: weglot.min.js
Reviews Judge.me good signature: judge.me
Reviews Yotpo good signature: yotpo
Reviews Okendo good signature: okendo
Email & SMS Klaviyo good signature: klaviyo
Email & SMS Omnisend good signature: omnisend
Email & SMS Attentive good signature: attn.tv
analytics-attribution Northbeam good signature: northbeam
subscription-apps Stay AI good signature: retextion
loyalty-apps Rivo good signature: rivo.io
page-builders Replo good signature: replo

How First Day compares in baby & kids

We detect 13 tools on First Day's storefront, across 9 of 10 tracked layers, above the baby & kids median. The median baby & kids brand in our index runs 6.

Layer by layer

LayerOn this storefrontbaby & kids peers
Platform Shopify 100%
Email & SMS Klaviyo, Omnisend, Attentive 83%
Reviews & UGC Judge.me, Yotpo, Okendo 81%
Support & CX not detected 25%
Analytics Northbeam 31%
Upsell & checkout not detected 23%
Subscriptions Stay AI 10%
Loyalty Rivo 9%
Page builder Replo 13%
Post-purchase not detected 13%

Layers marked not detected may still be running — some tools load server-side or only on pages we don't scan, so absence here proves nothing.

Also detected: Microsoft Clarity

See all 77 baby & kids brands →

Detections come from vendor script/CDN signatures in First Day's public storefront HTML. Presence is strong evidence; absence proves nothing (tools can load server-side or only on checkout/inner pages). Not affiliated with or confirmed by First Day.