Home / Brand stacks / baby & kids

What baby & kids brands run

Storefront-detected stacks of 77 baby & kids DTC brands we track. Small sample — read as a directional signal, not market share.

Most-used tools in baby & kids

LayerToolDetected on
Platform Shopify 73 of 77
WooCommerce 3 of 77
Adobe Commerce (Magento) 1 of 77
Reviews Yotpo 54 of 77
Okendo 46 of 77
Judge.me 17 of 77
Email & SMS Klaviyo 62 of 77
Attentive 21 of 77
Omnisend 7 of 77
Subscriptions Recharge 4 of 77
Stay AI 2 of 77
Seal Subscriptions 1 of 77
Loyalty Rivo 3 of 77
LoyaltyLion 2 of 77
Social Snowball 2 of 77
Helpdesk Gorgias 19 of 77
Analytics Triple Whale 19 of 77
Northbeam 9 of 77
Littledata 2 of 77
Upsell Rebuy 14 of 77
Zipify OneClickUpsell 4 of 77
AfterSell 2 of 77
Page builders PageFly 6 of 77
Replo 2 of 77
GemPages 1 of 77
Post-purchase Loop Returns 7 of 77
AfterShip 2 of 77
Parcel Panel 1 of 77
Popups & CRO Octane AI 6 of 77
OptiMonk 2 of 77
Justuno 1 of 77
Site search Boost AI Search 3 of 77
Algolia 1 of 77
Klevu 1 of 77
Translations Weglot 1 of 77
Mobile apps Tapcart 1 of 77
Retention Back in Stock 6 of 77
Rise.ai 5 of 77
Swym Wishlist Plus 3 of 77

Ranked by detected stack depth

Position is by the number of non-platform tools we detect, so ties share a rank. This measures how much software a storefront runs — not how good the brand is. A lean stack is a legitimate choice, and anything loading server-side is invisible to us.

#BrandPlatformToolsDetected tools
1 Tubby Todd#7 in index Shopify 15 LoyaltyLion, Gorgias, Rebuy, Rise.ai, Yotpo, Loox, Okendo, Klaviyo, Omnisend, Postscript, Attentive, Triple Whale, Littledata, Junip, Rivo
2 First Day Shopify 12 Octane AI, Weglot, Judge.me, Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Northbeam, Stay AI, Rivo, Replo
3 Caden Lane#32 in index Shopify 11 Rebuy, Octane AI, Rise.ai, Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Northbeam, Loop Returns, Rivo
4 Snuggle Me Organic#24 in index Shopify 10 Rebuy, Yotpo, Okendo, Stamped, Klaviyo, Attentive, Social Snowball, Northbeam, GemPages, Zipify OneClickUpsell
4 Bums and Roses#48 in index Shopify 10 Recharge, Back in Stock, Judge.me, Yotpo, Okendo, Stamped, Klaviyo, Postscript, Triple Whale, Northbeam
6 Little Sleepies#1 in index Shopify 9 Gorgias, OptiMonk, Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Northbeam, Algolia
6 Kyte Baby#4 in index Shopify 9 LoyaltyLion, Gorgias, Back in Stock, Swym Wishlist Plus, Yotpo, Okendo, Klaviyo, PageFly, Loop Returns
6 Wildbird#8 in index Shopify 9 Rebuy, Yotpo, Loox, Okendo, Klaviyo, Attentive, Social Snowball, Triple Whale, Mailchimp
9 Cerebelly#26 in index Shopify 8 Gorgias, Octane AI, Yotpo, Okendo, Stamped, Klaviyo, Triple Whale, Zipify OneClickUpsell
9 kate quinn#51 in index Shopify 8 Tapcart, Rise.ai, Judge.me, Stamped, Klaviyo, Northbeam, PageFly, Junip
9 Colugo Shopify 8 Rebuy, Yotpo, Okendo, Klaviyo, Triple Whale, Northbeam, REVIEWS.io, AfterSell
9 learning roots Shopify 8 OptiMonk, Yotpo, Okendo, Klaviyo, Omnisend, PageFly, Loop Returns, Zipify OneClickUpsell
9 Pehr Baby Clothes Shopify 8 Gorgias, Rebuy, Judge.me, Yotpo, Okendo, Stamped, Klaviyo, Triple Whale
9 Toothbrush Toys Shopify 8 Judge.me, Yotpo, Loox, Okendo, Klaviyo, Seal Subscriptions, Triple Whale, Boost AI Search
15 Lalo#17 in index Shopify 7 Gorgias, Rebuy, Octane AI, Yotpo, Okendo, Klaviyo, Postscript
15 Ezpz#29 in index Shopify 7 Gorgias, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale, Mailchimp
15 Kudos#30 in index Shopify 7 Gorgias, Rise.ai, Yotpo, Okendo, Stamped, Klaviyo, Triple Whale
15 HealthyBaby Shopify 7 Gorgias, Back in Stock, Yotpo, Okendo, Klaviyo, Triple Whale, AfterShip
15 kidzonetoys Shopify 7 Swym Wishlist Plus, Yotpo, Loox, Okendo, Klaviyo, PageFly, Parcel Panel
20 Mori#6 in index Shopify 6 Gorgias, Yotpo, Okendo, Klaviyo, Attentive, REVIEWS.io
20 Nugget#13 in index Shopify 6 Rebuy, Yotpo, Okendo, Klaviyo, Triple Whale, AfterShip
20 Solly Baby#19 in index Shopify 6 Gorgias, Judge.me, Yotpo, Okendo, Klaviyo, Attentive
20 Nanit#21 in index Shopify 6 Recharge, Octane AI, Yotpo, Attentive, Triple Whale, Littledata
20 Amara#25 in index Shopify 6 Judge.me, Yotpo, Okendo, Klaviyo, Attentive, Shogun
20 CrunchLabs#35 in index Shopify 6 Recharge, Gorgias, Okendo, Klaviyo, AfterSell, Replo
20 Evenflo#36 in index Shopify 6 Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Triple Whale
20 Newton Baby#37 in index Shopify 6 Yotpo, Okendo, Klaviyo, Attentive, Loop Returns, Zipify OneClickUpsell
20 Freestyle#42 in index Shopify 6 Gorgias, Yotpo, Okendo, Klaviyo, Junip, Stay AI
20 Nestig#45 in index Shopify 6 Rebuy, Back in Stock, Yotpo, Okendo, Klaviyo, Attentive
20 Little Trouble#49 in index Shopify 6 Gorgias, Rebuy, Yotpo, Okendo, Klaviyo, Attentive
20 Guava Family#56 in index Shopify 6 Yotpo, Okendo, Klaviyo, Triple Whale, Northbeam, Justuno
20 Pipette Shopify 6 Gorgias, Swym Wishlist Plus, Yotpo, Okendo, Klaviyo, Triple Whale
20 Sensory Joy Shopify 6 Gorgias, Rebuy, Yotpo, Okendo, Klaviyo, Loop Returns
20 The Sunday Collective Shopify 6 Recharge, Rebuy, Back in Stock, Yotpo, Klaviyo, Attentive
35 Toynk#38 in index Shopify 5 Rebuy, Yotpo, Okendo, Attentive, Triple Whale
35 Bobbie#43 in index Shopify 5 Rise.ai, Yotpo, Okendo, Klaviyo, Attentive
35 Emulait Shopify 5 Judge.me, Yotpo, Okendo, Klaviyo, Northbeam
35 Luie Shopify 5 Yotpo, Loox, Okendo, Klaviyo, PageFly
35 Slumberkins Shopify 5 Judge.me, Okendo, Klaviyo, Triple Whale, PageFly
35 The OT Store Shopify 5 Judge.me, Yotpo, Okendo, Klaviyo, Triple Whale
35 Tiny Organics Shopify 5 Back in Stock, Yotpo, Okendo, Klaviyo, Attentive
42 Ergobaby#2 in index Shopify 4 Octane AI, Yotpo, Klaviyo, Triple Whale
42 Ten Little#11 in index Shopify 4 Gorgias, Stamped, Loop Returns, Boost AI Search
42 Owlet#12 in index Shopify 4 Rebuy, Yotpo, Okendo, Klaviyo
42 Mockingbird#15 in index Shopify 4 Yotpo, Okendo, Stamped, Klaviyo
42 KeaBabies#16 in index Shopify 4 Yotpo, Loox, Okendo, Klaviyo
42 Dyper Diapers#27 in index Shopify 4 Judge.me, Yotpo, Okendo, Klaviyo
42 Mushie#53 in index Shopify 4 Yotpo, Klaviyo, Boost AI Search, Mailchimp
42 HEORSHE Shopify 4 Judge.me, Yotpo, Okendo, Klaviyo
42 The ToyBox Shopify 4 Judge.me, Yotpo, Okendo, Klaviyo
51 The Honest Company#18 in index Shopify 3 Yotpo, Okendo, Klaviyo
51 Melissa & Doug#34 in index Shopify 3 Yotpo, Klaviyo, Attentive
51 Munchkin#44 in index Shopify 3 Yotpo, Klaviyo, Loop Returns
51 Liewood#47 in index Shopify 3 Yotpo, Okendo, Klaviyo
51 Bumkins#55 in index Shopify 3 Gorgias, Judge.me, Klaviyo
51 ByHeart Shopify 3 Gorgias, Yotpo, Klaviyo
51 Lalabu Shopify 3 Judge.me, Klaviyo, Omnisend
58 Lovevery#3 in index Shopify 2 Yotpo, Klaviyo
58 Coterie#10 in index Shopify 2 Yotpo, Klaviyo
58 Happiest Baby#33 in index Shopify 2 Judge.me, Klaviyo
58 Goumi#40 in index Shopify 2 Yotpo, Klaviyo
58 4 Moms#57 in index Shopify 2 Klaviyo, Attentive
63 Nuna#5 in index Adobe Commerce (Magento) 1 Klevu
63 Frida#20 in index Shopify 1 Mailchimp
63 Yumi#28 in index WooCommerce 1 Klaviyo
63 Hello Bello#50 in index — 1 Klaviyo
63 Blox Boom#52 in index Shopify 1 Klaviyo
63 Baby robe by namro Shopify 1 Judge.me
69 Hatch#9 in index Shopify 0 none detected
69 Babylist#22 in index Shopify 0 none detected
69 Yoto Player#23 in index Shopify 0 none detected
69 A N Other#41 in index Shopify 0 none detected
69 Nap Chief#58 in index Shopify 0 none detected
69 Hummingbear Shopify 0 none detected
69 Little Gusto Australia Shopify 0 none detected
69 Smilo WooCommerce 0 none detected
69 Yoto Shopify 0 none detected
Method: public storefront signature detection — presence is strong evidence, absence proves nothing. See methodology.