Rare Beauty tech stack
About Rare Beauty's storefront
The captured Rare Beauty storefront organizes its catalog into shopping sections including Fragrance, Face, Eye and Lip. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Helpdesk & CX apps | Gorgias | high | signature: gorgias.chat |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
What stands out in Rare Beauty's detected stack
Attentive appears on 57 of the 287 beauty storefronts with at least one detected tool in this dataset (20%). Rare Beauty is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Attentive and Gorgias are both detected on Rare Beauty. That same pair appears together on 25 beauty storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 276 / 287 (96%) | Shopify pricing · Shopify alternatives |
| Gorgias | 91 / 287 (32%) | Gorgias pricing · Gorgias alternatives |
| Yotpo | 220 / 287 (77%) | Yotpo pricing · Yotpo alternatives |
| Klaviyo | 254 / 287 (89%) | Klaviyo pricing · Klaviyo alternatives |
| Attentive | 57 / 287 (20%) | Attentive pricing · Attentive alternatives |
How Rare Beauty compares in beauty
We detect 5 tools on Rare Beauty's storefront, below the beauty median. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, Rare Beauty has detections in 4 layers.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo, Attentive | 93% |
| Reviews & UGC | Yotpo | 90% |
| Support & CX | Gorgias | 34% |
| Analytics | not detected | 34% |
| Upsell & checkout | not detected | 30% |
| Subscriptions | not detected | 23% |
| Loyalty | not detected | 15% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |
Other beauty stacks to explore
These storefronts share detected tools with Rare Beauty. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Function Of Beauty
Shared detections: Shopify, Gorgias, Yotpo, Klaviyo, Attentive.
Humanrace
Shared detections: Shopify, Gorgias, Yotpo, Klaviyo, Attentive.
Color Wow
Shared detections: Shopify, Gorgias, Yotpo, Klaviyo, Attentive.
Research your own stack
Use Rare Beauty's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Rare Beauty's bill, contract or implementation.