Ruffians tech stack

Detected 2026-08-29 beauty ruffians.co.uk →

Ruffians runs on Shopify with Yotpo, Okendo, Fera, Klaviyo, Appstle Subscriptions, Mailchimp detected on the storefront. — signature detection, not vendor-confirmed.

Post-purchasenot detected

Page buildernot detected

Loyaltynot detected

SubscriptionsAppstle Subscriptions

ReviewsYotpo · Okendo · Fera

Email & SMSKlaviyo · Mailchimp

PlatformShopify

Storefront-detected layers — absence proves nothing.

Detected stack

Layer	Tool	Confidence	Evidence
Platform	Shopify	high	signature: cdn.shopify.com
Reviews	Yotpo	good	signature: yotpo
Reviews	Okendo	good	signature: okendo
Reviews	Fera	good	signature: fera.ai
Email & SMS	Klaviyo	good	signature: klaviyo
subscription-apps	Appstle Subscriptions	good	signature: appstle
Email & SMS	Mailchimp	good	signature: chimpstatic

How Ruffians compares in beauty

We detect 7 tools on Ruffians's storefront, across 4 of 10 tracked layers, above the beauty median. The median beauty brand in our index runs 6.

Layer by layer

Layer	On this storefront	beauty peers
Platform	Shopify	98%
Email & SMS	Klaviyo, Mailchimp	93%
Reviews & UGC	Yotpo, Okendo, Fera	90%
Support & CX	not detected	34%
Analytics	not detected	34%
Upsell & checkout	not detected	30%
Subscriptions	Appstle Subscriptions	24%
Loyalty	not detected	14%
Page builder	not detected	10%
Post-purchase	not detected	8%

Layers marked not detected may still be running — some tools load server-side or only on pages we don't scan, so absence here proves nothing.

See all 287 beauty brands →

Detections come from vendor script/CDN signatures in Ruffians's public storefront HTML. Presence is strong evidence; absence proves nothing (tools can load server-side or only on checkout/inner pages). Not affiliated with or confirmed by Ruffians.