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Ruffians tech stack

Detected 2026-10-01 beauty ruffians.co.uk →

About Ruffians's storefront

The captured Ruffians storefront organizes its catalog into shopping sections including Hair, Beard, Gifting and Our Products. These are examples from its navigation, not a complete product inventory.

Storefront source · Captured 2026-10-01. Catalog context and technology detections have separate observation dates; current products may differ.

We detected Shopify on Ruffians's storefront alongside Yotpo, Okendo, Fera, Klaviyo, Appstle Subscriptions, Mailchimp. — signature detection, not vendor-confirmed.
Post-purchasenot detected
Page buildernot detected
Loyaltynot detected
ReviewsYotpo · Okendo · Fera
Email & SMSKlaviyo · Mailchimp
PlatformShopify
Storefront-detected layers — absence proves nothing.

Detected stack

LayerToolConfidenceEvidence
Platform Shopify high signature: cdn.shopify.com
Shopify review apps Yotpo good signature: yotpo
Shopify review apps Okendo good signature: okendo
Shopify review apps Fera good signature: fera.ai
Email & SMS marketing Klaviyo good signature: klaviyo
Subscription apps Appstle Subscriptions good signature: appstle
Email & SMS marketing Mailchimp good signature: chimpstatic

What stands out in Ruffians's detected stack

Fera appears on 1 of the 287 beauty storefronts with at least one detected tool in this dataset (0%). Ruffians is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.

Fera and Appstle Subscriptions are both detected on Ruffians. That same pair appears together on 1 beauty storefront in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.

Detected tools and their frequency among 287 beauty storefronts
ToolObserved in this categoryExplore the tool
Shopify 276 / 287 (96%) Shopify pricing · Shopify alternatives
Yotpo 220 / 287 (77%) Yotpo pricing · Yotpo alternatives
Okendo 208 / 287 (72%) Okendo pricing · Okendo alternatives
Fera 1 / 287 (0%) Fera pricing · Fera alternatives
Klaviyo 254 / 287 (89%) Klaviyo pricing · Klaviyo alternatives
Appstle Subscriptions 9 / 287 (3%) Appstle Subscriptions pricing · Appstle Subscriptions alternatives
Mailchimp 16 / 287 (6%) Mailchimp pricing · Mailchimp alternatives

How Ruffians compares in beauty

We detect 7 tools on Ruffians's storefront, above the beauty median. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, Ruffians has detections in 4 layers.

Layer by layer

LayerOn this storefrontbeauty peers
Platform Shopify 98%
Email & SMS Klaviyo, Mailchimp 93%
Reviews & UGC Yotpo, Okendo, Fera 90%
Support & CX not detected 34%
Analytics not detected 34%
Upsell & checkout not detected 30%
Subscriptions Appstle Subscriptions 23%
Loyalty not detected 15%
Page builder not detected 10%
Post-purchase not detected 8%

Layers marked not detected may still be running — some tools load server-side or only on pages we don't scan, so absence here proves nothing.

See all 287 beauty brands →

These storefronts share detected tools with Ruffians. Selection is based on overlap within this category; it is not a ranking or an endorsement.

Research your own stack

Use Ruffians's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Ruffians's bill, contract or implementation.

Detections come from vendor script/CDN signatures in Ruffians's public storefront HTML. Presence is strong evidence; absence proves nothing (tools can load server-side or only on checkout/inner pages). Not affiliated with or confirmed by Ruffians.