Platforms / Ecommerce platforms / Shopify

Shopify

Ecommerce platforms Category leader

Shopify: pricing from ≈ $31/mo.

Pricing & ratings last verified 2026-08-29

The dominant hosted ecommerce platform: storefront, checkout, POS, and a 16,000-app ecosystem. Plans from Basic to Plus; strongest fit for DTC brands that want infrastructure handled.

Pricing

PlanMonthlyLimits / notes
Basic ≈ $31 10 inventory locations; no additional staff accounts listed; up to 3 B2B catalogs; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1 headless storefront; 2% fee for third-party payment providers
Grow ≈ $86 10 inventory locations; up to 5 staff accounts; up to 3 B2B catalogs; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1 headless storefront; 1% fee for third-party payment providers
Advanced ≈ $446 10 inventory locations; up to 15 staff accounts; up to 3 B2B catalogs; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1 headless storefront; up to 2x API rates on select APIs; 0.6% fee for third-party payment providers
Plus ≈ $2441 200 inventory locations; unlimited staff accounts and B2B catalogs; 25 headless storefronts; up to 10x API rates on select APIs; up to 9 free expansion stores; 20 POS Pro locations included; 0.2% fee for third-party payment providers
POS Pro ≈ $92 Priced per physical retail location; Plus includes 20 locations

≈ prices converted from EUR at 1.1622 (ECB, 2026-09-07).

Subscription prices are shown in EUR and were not converted to USD. Some ancillary limits, credits, and fees are displayed in USD.

Verified 2026-08-29 from source.

Features

  • Hosted online store
  • Point of sale
  • Multichannel selling
  • B2B / wholesale
  • Headless / API-first
  • App ecosystem
  • Themes & templates
  • Abandoned cart recovery
  • Multi-currency
  • Multilingual storefronts
  • Native subscriptions
  • ✓ paid Carrier shipping rates
  • Built-in email marketing
  • SEO tools
  • Zero platform transaction fees
  • Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

Who runs Shopify

92% of indexed storefronts

Detected on 2878 of the 3797 DTC brands we track: Fashion Nova , Gymshark , Alo Yoga , Shapermint , Ardene , SKIMS , Everlane , Suta , Kith , Bombas , Fear Of God , Rothy’s , Jaded London , Nobull , Tecovas , Kizik Shoes , Thursday Boots , Brunt , Elite Eleven , Pair Eyewear , Afends , The Oodie , Ecoalf , Finisterre , U S Polo Assn , Allbirds , Modcloth Dresses , Echt , Slamjam , Aurelien Shoes , With Jean , Beyond Yoga Clothing , Marine Layer , Brain Dead , M M Lafleur , Sneaker Politics , Aviator Nation , Bylt Basics , Chubbies , Undefeated , Dippin Daisy S , I Am Gia , Triangl Swimwear , Nisolo , Cuyana , Frankies Bikinis , Faherty Brand , Cult Gaia and 2,830 more brands. From storefront signature detection — see brand stacks.

Compare Shopify

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