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Shopify

Ecommerce platforms Category leader

Shopify: pricing from ≈ $30/mo.

Pricing & ratings last verified 2026-10-01

The dominant hosted ecommerce platform: storefront, checkout, POS, and a 16,000-app ecosystem. Plans from Basic to Plus; strongest fit for DTC brands that want infrastructure handled.

Pricing

PlanMonthlyLimits / notes
Basic ≈ $30 10 inventory locations; no additional staff accounts listed; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 2% fee for third-party payment providers; limited checkout customization and API data access; 1 headless storefront.
Grow ≈ $83 Up to 5 staff accounts; 10 inventory locations; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1% fee for third-party payment providers; limited checkout customization; full API data access; 1 headless storefront.
Advanced ≈ $430 Up to 15 staff accounts; 10 inventory locations; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 0.6% fee for third-party payment providers; limited checkout customization; up to 2x rate on select APIs; 1 headless storefront.
Plus — Unlimited staff accounts and B2B catalogs; 200 inventory locations; up to 200 POS Pro locations, with 20 locations included according to the comparison table; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 0.2% fee for third-party payment providers; full checkout customization and API data access; up to 10x rate on select APIs; 25 headless storefronts; up to 9 expansion stores.
POS Pro ≈ $89 Priced per physical retail location; includes advanced staff roles and permissions, in-store inventory management, in-store pickup, and flexible delivery.

≈ prices converted from EUR at 1.1205 (ECB, 2026-10-22).

Prices are displayed in EUR and were not converted to USD. Some credits, marketplace overage caps, and promotional benefits are separately stated in USD.

Verified 2026-10-01 from source.

Features

  • ✓ Hosted online store
  • ✓ Point of sale
  • ✓ Multichannel selling
  • ✓ B2B / wholesale
  • ✓ Headless / API-first
  • ✓ App ecosystem
  • ✓ Themes & templates
  • ✓ Abandoned cart recovery
  • ✓ Multi-currency
  • ✓ Multilingual storefronts
  • — Native subscriptions
  • ✓ paid Carrier shipping rates
  • ✓ Built-in email marketing
  • ✓ SEO tools
  • ✓ Zero platform transaction fees
  • ✗ Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

Who runs Shopify

92% of indexed storefronts

Detected on 2885 of the 3796 DTC brands we track: Fashion Nova , Gymshark , Alo Yoga , Shapermint , Suitsupply , Ardene , SKIMS , Everlane , Suta , Kith , Bombas , Fear Of God , Rothy’s , Jaded London , Nobull , Tecovas , Kizik Shoes , Thursday Boots , Brunt , Elite Eleven , Pair Eyewear , Afends , The Oodie , Ecoalf , Finisterre , U S Polo Assn , Allbirds , Modcloth Dresses , Echt , Bonobos , Slamjam , Aurelien Shoes , With Jean , Beyond Yoga Clothing , Marine Layer , Brain Dead , M M Lafleur , Sneaker Politics , Aviator Nation , Bylt Basics , Chubbies , Undefeated , Dippin Daisy S , I Am Gia , Triangl Swimwear , Nisolo , Cuyana , Frankies Bikinis and 2,837 more brands. From storefront signature detection — see brand stacks.

Compare Shopify

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