Stack Benchmark
Pick your vertical, tick the tools you run, and see how your stack compares to the 3,145 DTC storefronts where we detected one — layer by layer, against real installs, not vendor marketing.
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Your coverage
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Tick your tools
Select the tools you run to see how your coverage compares to indexed DTC storefronts.
Layer by layer
What 3,145 DTC brands run, by layer
| Layer | Brands with a pick | Most detected | Runner-up |
|---|---|---|---|
| Platform | Shopify (92%) | WooCommerce (3%) | |
| Email & SMS | Klaviyo (79%) | Attentive (15%) | |
| Reviews & UGC | Yotpo (64%) | Okendo (59%) | |
| Support & helpdesk | Gorgias (25%) | Tidio (1%) | |
| Analytics & attribution | Triple Whale (21%) | Northbeam (7%) | |
| Upsell & checkout | Rebuy (16%) | AfterSell (3%) | |
| Subscriptions | Recharge (4%) | Skio (3%) | |
| Loyalty & referrals | Rivo (4%) | Social Snowball (4%) | |
| Page builders | PageFly (7%) | Replo (4%) | |
| Post-purchase & shipping | Loop Returns (5%) | AfterShip (2%) |
How is the benchmark calculated?
We scan the public storefronts of 3,145 DTC brands (ranked by our Tranco × CrUX index) for tool signatures — script tags, CDNs, and markup fingerprints. Your picks are compared against brands in the same vertical: how many of them cover each layer at all, and how popular each specific tool is among them. Nothing you tick is stored or sent anywhere — the comparison runs entirely in your browser.
Why isn't my tool listed?
Only tools we can reliably detect from storefront code appear here. Backend-only tools, agencies, and custom builds leave no public signature, so we won't claim numbers about them. If a detectable tool is missing, tell us and we'll add a signature.