KONG tech stack
About KONG's storefront
The captured KONG storefront organizes its catalog into shopping sections including 50th Anniversary, Halloween, Puppy and Dog Essentials. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | BigCommerce | high | signature: bigcommerce.com |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Analytics & attribution | Northbeam | good | signature: northbeam |
What stands out in KONG's detected stack
Northbeam appears on 10 of the 319 pets storefronts with at least one detected tool in this dataset (3%). KONG is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Northbeam and Klaviyo are both detected on KONG. That same pair appears together on 9 pets storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| BigCommerce | 8 / 319 (3%) | BigCommerce pricing · BigCommerce alternatives |
| Klaviyo | 195 / 319 (61%) | Klaviyo pricing · Klaviyo alternatives |
| Northbeam | 10 / 319 (3%) | Northbeam pricing · Northbeam alternatives |
How KONG compares in pets
We detect 3 tools on KONG's storefront, below the pets median. The median pets storefront with at least one detection has 4 detected tools. In the 10-layer comparison below, KONG has detections in 3 layers.
Layer by layer
| Layer | On this storefront | pets peers |
|---|---|---|
| Platform | BigCommerce | 96% |
| Email & SMS | Klaviyo | 71% |
| Reviews & UGC | not detected | 63% |
| Support & CX | not detected | 16% |
| Analytics | Northbeam | 16% |
| Upsell & checkout | not detected | 15% |
| Subscriptions | not detected | 23% |
| Loyalty | not detected | 7% |
| Page builder | not detected | 13% |
| Post-purchase | not detected | 4% |
Other pets stacks to explore
These storefronts share detected tools with KONG. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Sundays for Dogs
Shared detections: Klaviyo, Northbeam.
Mutt Mitt
Shared detections: BigCommerce, Klaviyo.
Doggie Walk Bags
Shared detections: BigCommerce, Klaviyo.
Research your own stack
Use KONG's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal KONG's bill, contract or implementation.