Estrid tech stack
About Estrid's storefront
The captured Estrid storefront organizes its catalog into shopping sections including new! first base, shaving, deodorant and sets. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Helpdesk & CX apps | Gorgias | high | signature: gorgias.chat |
| Upsell & checkout apps | Rebuy | high | signature: rebuyengine |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Omnisend | good | signature: omnisend |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
| Analytics & attribution | Triple Whale | good | signature: triplewhale |
What stands out in Estrid's detected stack
Omnisend appears on 12 of the 287 beauty storefronts with at least one detected tool in this dataset (4%). Estrid is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Omnisend and Attentive are both detected on Estrid. That same pair appears together on 6 beauty storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 276 / 287 (96%) | Shopify pricing · Shopify alternatives |
| Gorgias | 91 / 287 (32%) | Gorgias pricing · Gorgias alternatives |
| Rebuy | 71 / 287 (25%) | Rebuy pricing · Rebuy alternatives |
| Yotpo | 220 / 287 (77%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 208 / 287 (72%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 254 / 287 (89%) | Klaviyo pricing · Klaviyo alternatives |
| Omnisend | 12 / 287 (4%) | Omnisend pricing · Omnisend alternatives |
| Attentive | 57 / 287 (20%) | Attentive pricing · Attentive alternatives |
| Triple Whale | 71 / 287 (25%) | Triple Whale pricing · Triple Whale alternatives |
How Estrid compares in beauty
We detect 9 tools on Estrid's storefront, above the beauty median. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, Estrid has detections in 6 layers.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo, Omnisend, Attentive | 93% |
| Reviews & UGC | Yotpo, Okendo | 90% |
| Support & CX | Gorgias | 34% |
| Analytics | Triple Whale | 34% |
| Upsell & checkout | Rebuy | 30% |
| Subscriptions | not detected | 23% |
| Loyalty | not detected | 15% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |
Other beauty stacks to explore
These storefronts share detected tools with Estrid. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Flamingo Estate
Shared detections: Shopify, Gorgias, Rebuy, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale.
Henry Rose
Shared detections: Shopify, Gorgias, Rebuy, Yotpo, Okendo, Klaviyo, Omnisend, Attentive.
Color Wow
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale.
Research your own stack
Use Estrid's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Estrid's bill, contract or implementation.