Free guideBuilt from tracked data

The Proven Stack: launch your store on the tools 3797 leading DTC brands actually use

Not another listicle. We detect the real tech stacks of brands like Glossier, Gymshark, and Brooklinen from their own storefront code — this guide turns that data into a copy-able blueprint: the launch stack under $50/mo, the scale stack top brands converge on, and the exact upgrade triggers between them.

  • The $46/mo launch stack — platform, reviews, email — with verified pricing
  • The scale stack: what 76% adoption curves say you'll run at 8 figures
  • Upgrade triggers — when top brands add SMS, helpdesk, upsell, loyalty
  • Every claim dated and sourced from our tracker

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Prefer to browse? The data behind the guide is public: the DTC stack in numbers.