Fulton tech stack
About Fulton's storefront
At the time of capture, Fulton's official storefront used the page title “Fulton Insoles | The World's Most Comfortable Arch Support Insoles”. This is the brand's own description.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Omnisend | good | signature: omnisend |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
| Analytics & attribution | Triple Whale | good | signature: triplewhale |
| Shopify review apps | Junip | good | signature: junip |
| Upsell & checkout apps | AfterSell | good | signature: aftersell |
What stands out in Fulton's detected stack
AfterSell appears on 10 of the 781 apparel storefronts with at least one detected tool in this dataset (1%). Fulton is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
AfterSell and Junip are both detected on Fulton. That same pair appears together on 1 apparel storefront in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 737 / 781 (94%) | Shopify pricing · Shopify alternatives |
| Yotpo | 466 / 781 (60%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 430 / 781 (55%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 609 / 781 (78%) | Klaviyo pricing · Klaviyo alternatives |
| Omnisend | 58 / 781 (7%) | Omnisend pricing · Omnisend alternatives |
| Attentive | 136 / 781 (17%) | Attentive pricing · Attentive alternatives |
| Triple Whale | 137 / 781 (18%) | Triple Whale pricing · Triple Whale alternatives |
| Junip | 50 / 781 (6%) | Junip pricing · Junip alternatives |
| AfterSell | 10 / 781 (1%) | AfterSell pricing · AfterSell alternatives |
How Fulton compares in apparel
We detect 9 tools on Fulton's storefront, above the apparel median. The median apparel storefront with at least one detection has 5 detected tools. In the 10-layer comparison below, Fulton has detections in 5 layers.
Layer by layer
| Layer | On this storefront | apparel peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo, Omnisend, Attentive | 86% |
| Reviews & UGC | Yotpo, Okendo, Junip | 76% |
| Support & CX | not detected | 29% |
| Analytics | Triple Whale | 23% |
| Upsell & checkout | AfterSell | 13% |
| Subscriptions | not detected | 3% |
| Loyalty | not detected | 13% |
| Page builder | not detected | 8% |
| Post-purchase | not detected | 14% |
Other apparel stacks to explore
These storefronts share detected tools with Fulton. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Caraa
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale, Junip.
Ralph Christian Watches
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Triple Whale.
True Classic
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Omnisend, Attentive, Triple Whale, Junip.
Research your own stack
Use Fulton's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Fulton's bill, contract or implementation.