Fig 1 tech stack
About Fig 1's storefront
The captured Fig 1 storefront organizes its catalog into shopping sections including Retinol System, Cleansers, Treatments & Serums and Moisturizers. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Retention extras | Back in Stock | high | signature: backinstock.useamp.com |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Analytics & attribution | Triple Whale | good | signature: triplewhale |
| Subscription apps | Loop Subscriptions | good | signature: loopsubscriptions |
What stands out in Fig 1's detected stack
Loop Subscriptions appears on 6 of the 287 beauty storefronts with at least one detected tool in this dataset (2%). Fig 1 is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Loop Subscriptions and Back in Stock are both detected on Fig 1. That same pair appears together on 1 beauty storefront in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 276 / 287 (96%) | Shopify pricing · Shopify alternatives |
| Back in Stock | 29 / 287 (10%) | Back in Stock pricing · Back in Stock alternatives |
| Yotpo | 220 / 287 (77%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 208 / 287 (72%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 254 / 287 (89%) | Klaviyo pricing · Klaviyo alternatives |
| Triple Whale | 71 / 287 (25%) | Triple Whale pricing · Triple Whale alternatives |
| Loop Subscriptions | 6 / 287 (2%) | Loop Subscriptions pricing · Loop Subscriptions alternatives |
How Fig 1 compares in beauty
We detect 7 tools on Fig 1's storefront, above the beauty median. The median beauty storefront with at least one detection has 6 detected tools. In the 10-layer comparison below, Fig 1 has detections in 5 layers.
Layer by layer
| Layer | On this storefront | beauty peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo | 93% |
| Reviews & UGC | Yotpo, Okendo | 90% |
| Support & CX | not detected | 34% |
| Analytics | Triple Whale | 34% |
| Upsell & checkout | not detected | 30% |
| Subscriptions | Loop Subscriptions | 23% |
| Loyalty | not detected | 15% |
| Page builder | not detected | 10% |
| Post-purchase | not detected | 8% |
Other beauty stacks to explore
These storefronts share detected tools with Fig 1. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Salt Grooming
Shared detections: Shopify, Yotpo, Okendo, Klaviyo, Triple Whale, Loop Subscriptions.
Soko Glam
Shared detections: Shopify, Back in Stock, Yotpo, Okendo, Klaviyo, Triple Whale.
Currentbody
Shared detections: Shopify, Back in Stock, Yotpo, Okendo, Klaviyo.
Research your own stack
Use Fig 1's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Fig 1's bill, contract or implementation.