10 best Mailchimp alternatives (2026)
1
Omnisend
Omnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.
Best for: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors.
2
Klaviyo
Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.
Best for: These reviews suggest the app fits Shopify merchants looking for a robust email marketing tool with strong Shopify syncing and room to grow into segmentation features.
3
Postscript
With Postscript, drive conversations and conversions across all stages of the customer journey. Whether 1:1 or at scale, Postscript assures your te...
Best for: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely.
4
Recart
Recart's Shopify SMS app for text marketing includes fully managed service & AI campaigns: grow your email + SMS lists, automate flows & rescue abandoned carts.
Best for: These reviews suggest the app fits Shopify merchants that want a managed or strategy-supported SMS growth channel with popups, automations, and campaign optimization.
5
Attentive
Email and SMS personalization at scale. Reaching and engaging customers in a truly personalized way.
Best for: These reviews suggest the app fits Shopify brands that want a managed SMS and email platform with proactive account support and growth-oriented campaign guidance.
6
Drip
Drip email marketing is made for Shopify stores looking to grow revenue with automated emails, newsletters, abandoned cart flows, popups, and more - in one app.
Best for: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support.
7
MailerLite
Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your cu...
Best for: These reviews suggest the app fits cost-conscious Shopify merchants who want an easy email editor, basic automation, and are comfortable troubleshooting integration issues if they appear.
9
Sendlane
Email marketing platform for creators and small businesses; Sendlane targets ecommerce with email + SMS unified under unlimited-contact pricing.
