Home / Email & SMS marketing

Mailchimp

Name: Mailchimp
Rating: 4.8 (1327 reviews)

Last verified 2026-07-15 4.8 ★ (1,327) Free tier

Mailchimp: rated 4.8 ★ across 1,327 App Store reviews, pricing from free, free tier available.

Sync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations.

Visit Mailchimp App Store listing

Pricing

Plan	Monthly	Limits / notes
Premium	$350	Base shown for selected 0-500 contact tier; send up to 150,000 emails each month; monthly email sends listed as 15X contacts; unlimited users and audiences; overages apply if contact or email send limit is exceeded; custom pricing for larger contact lists/high-volume users.
Standard	$20	Base shown for selected 0-500 contact tier; send up to 6,000 emails each month; monthly email sends listed as 12X contacts; 5 seats and 5 audiences; overages apply if contact or email send limit is exceeded.
Essentials	$13	Base shown for selected 0-500 contact tier; monthly email sends listed as 10X contacts; 3 seats and 3 audiences; overages apply if contact or email send limit is exceeded.
Free	$0	Limit of 250 contacts; monthly email sends max of 500/month or 250/day; 1 seat and 1 audience; sending will be paused if contact or email send limit is exceeded.
Pay As You Go	—	Buy email credits as needed; intended for infrequent senders.

Prices shown with USD selected ($ USD). Other currency options are listed but not priced in the provided text.

Verified 2026-07-15 from source.

Features

✓ Email campaigns
✓ paid SMS marketing
✓ paid Automation flows
✓ Segmentation
✓ A/B testing
✓ Forms & popups
✗ Push notifications
— Transactional email
✓ paid Template library
✓ Analytics & reporting
✓ AI features
✓ Personalization
— Deliverability tools
✓ Review app integration
✓ API access
✓ Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

What merchants say

Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.

＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
＋ Knowledgeable staff — Merchants often describe support as informed and capable when diagnosing problems or explaining the app.

－ Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.

Best for: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting.

Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.

Synthesized from the 17 most recent App Store reviews (2026-07-15); themes paraphrased.

Compare Mailchimp

Mailchimp vs Attentive · Mailchimp vs Drip · Mailchimp vs Klaviyo · Mailchimp vs Omnisend · Mailchimp vs Postscript · Mailchimp vs Sendlane