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Mailchimp

Email & SMS marketing Free tier

Mailchimp: rated 4.8 ★ across 1,331 App Store reviews, pricing from free, free tier available.

Pricing & ratings last verified 2026-08-29

Sync customers, products, and order data to grow customers with Mailchimp automated emails and SMS, retargeting, and customer win back automations.

Pricing

PlanMonthlyLimits / notes
Premium $350 Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists.
Standard $20 Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply.
Essentials $13 Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply.
Free $0 Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded.
Pay As You Go — Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders.
High-volume plan — Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts.

Displayed prices are in USD. The page also offers selectors for AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, and ZAR, but no prices in those currencies are shown.

Verified 2026-08-29 from source.

Features

  • ✓ Email campaigns
  • ✓ paid SMS marketing
  • ✓ paid Automation flows
  • ✓ Segmentation
  • ✓ A/B testing
  • ✓ Forms & popups
  • ✗ Push notifications
  • — Transactional email
  • ✓ paid Template library
  • ✓ Analytics & reporting
  • ✓ AI features
  • ✓ Personalization
  • — Deliverability tools
  • ✓ Review app integration
  • ✓ API access
  • ✓ Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

What merchants say

Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.

  • ＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
  • ＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
  • ＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
  • ＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
  • ＋ Knowledgeable staff — Merchants often describe support as informed and capable when diagnosing problems or explaining the app.
  • － Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.

Best for: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting.

Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.

Synthesized from the 17 most recent App Store reviews (2026-07-15); themes paraphrased.

Who runs Mailchimp

6% of indexed storefronts

Detected on 196 of the 3797 DTC brands we track: Kizik Shoes , With Jean , Alex Crane , Butter Goods , Father Sons , Sister Jane , Tropic Of C , La Ligne , Mavi Jeans , Dolls Kill , Ghospell , Offhours , Superplastic , It S Alippa , Naja , Youswim , Illesteva , Collars & Co , Poncho , Soulland , Juicy Couture , Pichulik , Kaiserin , Museum Of Peace Quiet , Rara , Kenny Flowers , Kingice , Read The Label , Amanda Deer Jewelry , Amasar , Babu Milano , Blame Lilac , CanesWear , Ernest Alexander , Geraleh Mizrahi , Jack Erwin , Kareem , Mavi , Milano Di Rouge , Mirae Paris , Oui The Label , Port De Bras , Post-Imperial , Ridge Wallet , Steele Borough , Take It Easy Honey , Terre Bleu , The Assembly Line and 148 more brands. From storefront signature detection — see brand stacks.

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