Mailchimp vs Sendlane (2026): which fits your store?
Both are priced in the same range — the decision comes down to features and fit. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting.
Visit Mailchimp Visit Sendlane
Side by side
| App Store rating | 4.8 ★ (1,327 reviews) | — |
| Price from | free | free |
| Free tier | ✓ yes | ✓ yes |
| Published plans | 5 | 7 |
| Data confidence | medium | medium |
What you'd actually pay
Mailchimp plans
| Plan | Monthly | Limits |
|---|---|---|
| Premium | $350 | Base shown for selected 0-500 contact tier; send up to 150,000 emails each month; monthly email sends listed as 15X contacts; unlimited users and audiences; overages apply if contact or email send limit is exceeded; custom pricing for larger contact lists/high-volume users. |
| Standard | $20 | Base shown for selected 0-500 contact tier; send up to 6,000 emails each month; monthly email sends listed as 12X contacts; 5 seats and 5 audiences; overages apply if contact or email send limit is exceeded. |
| Essentials | $13 | Base shown for selected 0-500 contact tier; monthly email sends listed as 10X contacts; 3 seats and 3 audiences; overages apply if contact or email send limit is exceeded. |
| Free | $0 | Limit of 250 contacts; monthly email sends max of 500/month or 250/day; 1 seat and 1 audience; sending will be paused if contact or email send limit is exceeded. |
| Pay As You Go | — | Buy email credits as needed; intended for infrequent senders. |
Sendlane plans
| Plan | Monthly | Limits |
|---|---|---|
| Free Trial | $0 | 60 days; limited to 100 contacts and 500 email sends; SMS included only with paid accounts. |
| Unlimited Contacts | $100 | Pay for sends, not profiles; selected send volume shown as 50 emails per month; unlimited profiles; CPM overage shown as $0.xx. |
| Professional | — | 0 - 9,999 contacts in support tier table. |
| Professional Plus | — | 10,000+ contacts in support tier table. |
| Enterprise | — | 200,000+ contacts in support tier table. |
| Enterprise Plus | — | 500,000+ contacts in support tier table. |
| SMS Credits Add-on | $10 | SMS available starting at $0.009 per credit inclusive of carrier fees; Direct Rate SMS at cost; a la carte credits: 250 for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175. 1 credit = 1 text message. |
Feature comparison
| Feature | Mailchimp | Sendlane |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| SMS marketing | ✓ paid | ✓ paid |
| Automation flows | ✓ paid | ✓ |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Forms & popups | ✓ | ✓ |
| Push notifications | ✗ | — |
| Transactional email | — | — |
| Template library | ✓ paid | ✓ |
| Analytics & reporting | ✓ | ✓ |
| AI features | ✓ | ✓ |
| Personalization | ✓ | — |
| Deliverability tools | — | ✓ |
| Review app integration | ✓ | ✓ |
| API access | ✓ | ✓ |
| Free plan | ✓ | ✗ |
What merchants say
Mailchimp
Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.
- ＋ Helpful support
- ＋ Issue resolution
- ＋ Clear guidance
- ＋ Fast responses
- － Product pain points
FAQ
Which is cheaper, Mailchimp or Sendlane?
Both start at free (verified 2026-07-15).
Does Mailchimp or Sendlane have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
App Store ratings are shown in the table above where available.
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