Mailchimp vs Sendlane: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Mailchimp and Sendlane are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. — from tracked pricing and recent App Store review analysis.

How do Mailchimp and Sendlane compare?

	Mailchimp	Sendlane
App Store rating	4.8 ★ (1,331 reviews)	—
Price from	free	free
Free tier	✓ yes	✓ yes
Published plans	6	7
Data confidence	high	medium

Detected on 3,797 tracked DTC storefronts

Mailchimp 196 brands

Sendlane 13 brands

→ Mailchimp leads among brands we track

What would you actually pay?

Mailchimp plans

Plan	Monthly	Limits / notes
Premium	$350	Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists.
Standard	$20	Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply.
Essentials	$13	Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply.
Free	$0	Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded.
Pay As You Go	—	Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders.
High-volume plan	—	Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts.

Displayed prices are in USD. The page also offers selectors for AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, and ZAR, but no prices in those currencies are shown.

Verified 2026-08-29 from vendor pricing page.

Sendlane plans

Plan	Monthly	Limits / notes
Free Trial	$0	60 days; limited to 100 contacts and 500 email sends; SMS included only with paid accounts.
Unlimited Contacts	$100	Pay for sends, not profiles; selected send volume shown as 50 emails per month; unlimited profiles; CPM overage shown as $0.xx.
Professional	—	0 - 9,999 contacts in support tier table.
Professional Plus	—	10,000+ contacts in support tier table.
Enterprise	—	200,000+ contacts in support tier table.
Enterprise Plus	—	500,000+ contacts in support tier table.
SMS Credits Add-on	$10	SMS available starting at $0.009 per credit inclusive of carrier fees; Direct Rate SMS at cost; a la carte credits: 250 for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175. 1 credit = 1 text message.

Verified 2026-07-15 from vendor pricing page.

Which features does each include?

Feature	Mailchimp	Sendlane
Email campaigns	✓	✓
SMS marketing	✓ paid	✓ paid
Automation flows	✓ paid	✓
Segmentation	✓	✓
A/B testing	✓	✓
Forms & popups	✓	✓
Push notifications	✗	—
Transactional email	—	—
Template library	✓ paid	✓
Analytics & reporting	✓	✓
AI features	✓	✓
Personalization	✓	—
Deliverability tools	—	✓
Review app integration	✓	✓
API access	✓	✓
Free plan	✓	✗

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What do merchants say about them?

Mailchimp

Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.

＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.

－ Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.

Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.

Synthesized from the 17 most recent App Store reviews (2026-07-15); themes paraphrased.

No review analysis yet for Sendlane.

FAQ

Which is cheaper, Mailchimp or Sendlane?

Both start at free (verified 2026-08-29).

Does Mailchimp or Sendlane have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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