Mailchimp and MailerLite are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Mailchimp holds 4.8 ★ across 1,331 reviews and MailerLite holds 3.1 ★ across 23. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. MailerLite: These reviews suggest the app fits cost-conscious Shopify merchants who want an easy email editor, basic automation, and are comfortable troubleshooting integration issues if they appear. — from tracked pricing and recent App Store review analysis.
Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists.
Standard
$20
Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply.
Essentials
$13
Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply.
Free
$0
Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded.
Pay As You Go
—
Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders.
High-volume plan
—
Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts.
Displayed prices are in USD. The page also offers selectors for AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, and ZAR, but no prices in those currencies are shown.
Up to 250 active subscribers, 2,500 emails/month, 2 user seats, 3 automations, 1 website, 1 landing page, 1 digital product or booking, and 3 signup forms. Sending is locked if the subscriber limit is exceeded.
Comfort
$12
Starting price; scales with active subscriber tier. Monthly email allowance is 10× the upper bound of the subscriber tier. Includes 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products or bookings, and 10 signup forms.
Power
$25
Starting price; scales with active subscriber count. Unlimited monthly emails subject to fair-use policy, unlimited user seats, automations, landing pages, websites, signup forms, digital products, and bookings.
Enterprise
—
For 200,000+ subscribers; custom sending volume and pricing based on active subscriber count and add-ons. Unlimited user seats.
Prices are displayed in USD; applicable taxes may be added. Paid pricing scales with active subscribers and sending volume. Annual billing advertises a 10% saving. A 50%-off-first-month promotion with code GOLITE50 is shown. Eligible nonprofits receive a 30% discount.
Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.
＋Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
＋Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
＋Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
＋Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
－Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.
Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.
Synthesized from the 17 most recent App Store
reviews (2026-07-15); themes paraphrased.
MailerLite
Sentiment is mixed: merchants like MailerLite Classic for approachable email creation, lower cost, and useful marketing features, especially when moving from Mailchimp. However, many negative reviews focus on unreliable Shopify integration behavior and uneven support, with some serious complaints about account approval or suspension processes.
＋Ease of use and interface — Merchants often describe the platform as intuitive, quick to set up, and easier to use than competing email tools.
＋Email design tools — Several reviewers like the drag-and-drop editor, popup customization, and ability to create polished emails quickly.
＋Support praise — Positive reviewers mention responsive help, live chat, and support that resolves setup or migration issues.
＋Pricing and value — Some merchants value the free tier or lower paid pricing, especially when switching from Mailchimp.
－Shopify integration reliability — The most common issue is broken or unreliable syncing, ecommerce tracking, abandoned cart, popups, triggers, tags, or needing repeated reconnects.
－Support delays or quality — Several merchants say support was slow, unresponsive, or unable to resolve recurring technical problems.
－Account approval and suspension — Multiple reviewers complain about approval requirements, blocked or cancelled accounts, anti-spam enforcement, or refund disputes after setup.
Watch out: The main caveat is recurring instability in Shopify-specific syncing, ecommerce tracking, abandoned cart, popup, and automation trigger features.
Synthesized from the 20 most recent App Store
reviews (2026-07-16); themes paraphrased.
FAQ
Which is cheaper, Mailchimp or MailerLite?
Both start at free (verified 2026-08-29).
Does Mailchimp or MailerLite have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Mailchimp rates higher at 4.8 ★, vs 3.1 ★ — though both counts matter: Mailchimp has 1,331 reviews and MailerLite has 23.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
Mailchimp
MailerLite