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MailerLite

Email & SMS marketing Free tier

MailerLite: rated 3.1 ★ across 23 App Store reviews, pricing from free, free tier available.

Pricing & ratings last verified 2026-08-29

Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your cu...

Pricing

PlanMonthlyLimits / notes
Free $0 Up to 250 active subscribers, 2,500 emails/month, 2 user seats, 3 automations, 1 website, 1 landing page, 1 digital product or booking, and 3 signup forms. Sending is locked if the subscriber limit is exceeded.
Comfort $12 Starting price; scales with active subscriber tier. Monthly email allowance is 10× the upper bound of the subscriber tier. Includes 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products or bookings, and 10 signup forms.
Power $25 Starting price; scales with active subscriber count. Unlimited monthly emails subject to fair-use policy, unlimited user seats, automations, landing pages, websites, signup forms, digital products, and bookings.
Enterprise — For 200,000+ subscribers; custom sending volume and pricing based on active subscriber count and add-ons. Unlimited user seats.

Prices are displayed in USD; applicable taxes may be added. Paid pricing scales with active subscribers and sending volume. Annual billing advertises a 10% saving. A 50%-off-first-month promotion with code GOLITE50 is shown. Eligible nonprofits receive a 30% discount.

Verified 2026-08-29 from source.

What merchants say

Sentiment is mixed: merchants like MailerLite Classic for approachable email creation, lower cost, and useful marketing features, especially when moving from Mailchimp. However, many negative reviews focus on unreliable Shopify integration behavior and uneven support, with some serious complaints about account approval or suspension processes.

  • ＋ Ease of use and interface — Merchants often describe the platform as intuitive, quick to set up, and easier to use than competing email tools.
  • ＋ Email design tools — Several reviewers like the drag-and-drop editor, popup customization, and ability to create polished emails quickly.
  • ＋ Support praise — Positive reviewers mention responsive help, live chat, and support that resolves setup or migration issues.
  • ＋ Pricing and value — Some merchants value the free tier or lower paid pricing, especially when switching from Mailchimp.
  • ＋ Marketing features — Workflows, segmentation, banners, click maps, list cleaning, and automation features are cited as useful when working properly.
  • － Shopify integration reliability — The most common issue is broken or unreliable syncing, ecommerce tracking, abandoned cart, popups, triggers, tags, or needing repeated reconnects.
  • － Support delays or quality — Several merchants say support was slow, unresponsive, or unable to resolve recurring technical problems.
  • － Account approval and suspension — Multiple reviewers complain about approval requirements, blocked or cancelled accounts, anti-spam enforcement, or refund disputes after setup.
  • － Setup and installation blockers — Some merchants encountered installation, SSL, or connection problems before they could fully use the app.

Best for: These reviews suggest the app fits cost-conscious Shopify merchants who want an easy email editor, basic automation, and are comfortable troubleshooting integration issues if they appear.

Watch out: The main caveat is recurring instability in Shopify-specific syncing, ecommerce tracking, abandoned cart, popup, and automation trigger features.

Synthesized from the 20 most recent App Store reviews (2026-07-16); themes paraphrased.

Compare MailerLite

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