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Mailchimp vs Postscript (2026): which fits your store?

Last verified 2026-07-15 some data medium/low confidence

Both are priced in the same range — the decision comes down to features and fit. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.

Visit Mailchimp Visit Postscript

Side by side

MailchimpPostscript
App Store rating4.8 ★ (1,327 reviews)4.7 ★ (1,123 reviews)
Price fromfreefree
Free tier ✓ yes ✓ yes
Published plans57
Data confidencemediumhigh

What you'd actually pay

Mailchimp plans

PlanMonthlyLimits
Premium $350 Base shown for selected 0-500 contact tier; send up to 150,000 emails each month; monthly email sends listed as 15X contacts; unlimited users and audiences; overages apply if contact or email send limit is exceeded; custom pricing for larger contact lists/high-volume users.
Standard $20 Base shown for selected 0-500 contact tier; send up to 6,000 emails each month; monthly email sends listed as 12X contacts; 5 seats and 5 audiences; overages apply if contact or email send limit is exceeded.
Essentials $13 Base shown for selected 0-500 contact tier; monthly email sends listed as 10X contacts; 3 seats and 3 audiences; overages apply if contact or email send limit is exceeded.
Free $0 Limit of 250 contacts; monthly email sends max of 500/month or 250/day; 1 seat and 1 audience; sending will be paused if contact or email send limit is exceeded.
Pay As You Go — Buy email credits as needed; intended for infrequent senders.

Prices shown with USD selected ($ USD). Other currency options are listed but not priced in the provided text.

Verified 2026-07-15 from vendor pricing page.

Postscript plans

PlanMonthlyLimits
Starter $0 $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; listed rates are for US 50 states/Canada only. Page also shows $0.015 without clear label.
Growth $100 $0.008/SMS and $0.03/MMS plus carrier fees; listed rates are for US 50 states/Canada only. Page also shows $0.01 without clear label.
Professional $500 $0.007/SMS and $0.024/MMS plus carrier fees; listed rates are for US 50 states/Canada only.
Enterprise — Custom pricing; contact sales.
Postscript AI Plan — Add-on/upgrade bundle for AI products including Brand Center, Infinity Testing, and Shopper; pricing not shown, contact us.
Fondue / CashBack — Add-on for CashBack incentives; pricing not shown.
Postscript Plus — Managed marketing service add-on; pricing not shown.

Verified 2026-07-15 from vendor pricing page.

Feature comparison

FeatureMailchimpPostscript
Email campaigns ✓ ✗
SMS marketing ✓ paid ✓
Automation flows ✓ paid ✓
Segmentation ✓ ✓
A/B testing ✓ ✓
Forms & popups ✓ ✓
Push notifications ✗ ✗
Transactional email — ✗
Template library ✓ paid ✓
Analytics & reporting ✓ ✓
AI features ✓ ✓
Personalization ✓ ✓
Deliverability tools — ✓
Review app integration ✓ ✗
API access ✓ —
Free plan ✓ ✗

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What merchants say

Mailchimp

Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.

  • ＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
  • ＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
  • ＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
  • ＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
  • － Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.

Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.

Synthesized from the 17 most recent App Store reviews (2026-07-15); themes paraphrased.

Postscript

Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.

  • ＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
  • ＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
  • ＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
  • ＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
  • － Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
  • － Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
  • － Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.

Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.

Synthesized from the 18 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Mailchimp or Postscript?

Both start at free (verified 2026-07-15).

Does Mailchimp or Postscript have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

Mailchimp rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: Mailchimp has 1,327 reviews and Postscript has 1,123.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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