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Email & SMS marketingComparison2026
Mailchimp vs Postscript: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Mailchimp and Postscript are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Mailchimp holds 4.8 ★ across 1,331 reviews and Postscript holds 4.7 ★ across 1,145. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.
How do Mailchimp and Postscript compare?
|  Mailchimp |  Postscript |
|---|
| App Store rating | 4.8 ★ (1,331 reviews) | 4.7 ★ (1,145 reviews) |
| Price from | free | free |
| Free tier | ✓ yes | ✗ no |
| Published plans | 6 | 5 |
| Data confidence | high | medium |
App Store rating Mailchimp 4.8 ★
Postscript 4.7 ★
→ Mailchimp rates higher Review volume Mailchimp 1,331
Postscript 1,145
→ Mailchimp has the larger base Detected on 3,797 tracked DTC storefronts Mailchimp 196 brands
Postscript 257 brands
→ Postscript leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Premium | $350 | Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists. |
| Standard | $20 | Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply. |
| Essentials | $13 | Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply. |
| Free | $0 | Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded. |
| Pay As You Go | — | Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders. |
| High-volume plan | — | Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts. |
Displayed prices are in USD. The page also offers selectors for AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, and ZAR, but no prices in those currencies are shown.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Starter | $0 | $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; includes 2 opt-in keywords. |
| Growth | $100 | $0.008/SMS and $0.03/MMS plus carrier fees; unlimited opt-in keywords. |
| Professional | $500 | $0.007/SMS and $0.024/MMS plus carrier fees. |
| Enterprise | — | Custom pricing; contact sales. |
| Postscript AI Plan | — | Optional bundle providing access to Postscript AI products; pricing is not shown and the page directs users to contact Postscript. |
Prices are in USD. Listed messaging rates apply to the United States (50 states) and Canada. Average US carrier fees are $0.00418 per SMS and $0.00841 per MMS and are additional. A designated short code costs an additional $750/month through carriers.
Verified 2026-08-29 from vendor pricing page.
Which features does each include?
| Feature | Mailchimp | Postscript |
|---|
| Email campaigns | ✓ | ✗ |
| SMS marketing | ✓ paid | ✓ |
| Automation flows | ✓ paid | ✓ |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Forms & popups | ✓ | ✓ |
| Push notifications | ✗ | ✗ |
| Transactional email | — | ✗ |
| Template library | ✓ paid | ✓ |
| Analytics & reporting | ✓ | ✓ |
| AI features | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Deliverability tools | — | ✓ |
| Review app integration | ✓ | ✗ |
| API access | ✓ | — |
| Free plan | ✓ | ✗ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Mailchimp
Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.
- ＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
- ＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
- ＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
- ＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
- － Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.
Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.
Synthesized from the 17 most recent App Store
reviews (2026-07-15); themes paraphrased.
Postscript
Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.
- ＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
- ＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
- ＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
- ＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
- － Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
- － Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
- － Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.
Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Mailchimp or Postscript?
Both start at free (verified 2026-08-29).
Does Mailchimp or Postscript have a free plan?
Mailchimp has a free tier; Postscript does not publish one.
Which is rated higher on the Shopify App Store?
Mailchimp rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: Mailchimp has 1,331 reviews and Postscript has 1,145.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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