Apps / Email & SMS marketing / Klaviyo

Klaviyo

Email & SMS marketing Category leader Free tier

Klaviyo: rated 4.7 ★ across 2,949 App Store reviews, pricing from free, free tier available.

Pricing & ratings last verified 2026-08-29

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.

Pricing

PlanMonthlyLimits / notes
Free $0 Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; 10,000 Composer credits.

Prices shown in USD. The page displays a $45 total in a plan builder, but the extracted text does not identify the selected paid products, billing period, or associated tier, so it is not assigned to a plan.

Verified 2026-08-29 from source.

Features

  • Email campaigns
  • SMS marketing
  • Automation flows
  • Segmentation
  • A/B testing
  • Forms & popups
  • Push notifications
  • Transactional email
  • Template library
  • Analytics & reporting
  • AI features
  • Personalization
  • ✓ paid Deliverability tools
  • Review app integration
  • API access
  • Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

What merchants say

Recent merchant sentiment is strongly positive, but much of the sample consists of ratings with minimal written explanation. Written comments most often highlight email marketing performance, Shopify integration, ease of use, and early revenue impact, while the clearest caveat is pricing for businesses in a growth phase.

  • Strong overall satisfaction — Most identifiable recent reviews are positive, with many merchants leaving high ratings even when they provide little written detail.
  • Email marketing effectiveness — Several merchants say the app works well for email marketing and helps support sales or revenue-generating campaigns.
  • Shopify integration — Merchants note that the app connects smoothly with Shopify and keeps store data in sync effectively.
  • Ease of use — Some newer users describe the interface as approachable and intuitive despite being early in setup.
  • Service and reliability — A small number of reviews praise the service quality or imply the tool has been dependable over long periods of use.
  • Pricing pressure — One merchant says costs rise sharply for growing businesses and recommends carefully modeling pricing before committing.
  • Segmentation learning curve — One review notes that segmentation requires some learning before it becomes effective.

Best for: These reviews suggest the app fits Shopify merchants looking for a robust email marketing tool with strong Shopify syncing and room to grow into segmentation features.

Watch out: Merchants should review pricing carefully as their contact list or business scale grows.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

Who runs Klaviyo

79% of indexed storefronts

Detected on 2474 of the 3797 DTC brands we track: Fashion Nova , Shapermint , Pact , Ardene , SKIMS , Everlane , Suta , Kith , Fear Of God , Jaded London , Nobull , Kizik Shoes , Thursday Boots , Brunt , Elite Eleven , Pair Eyewear , Afends , The Oodie , Ecoalf , Echt , Aurelien Shoes , With Jean , Beyond Yoga Clothing , Marine Layer , Brain Dead , M M Lafleur , Aviator Nation , Bylt Basics , Chubbies , Undefeated , Dippin Daisy S , I Am Gia , Triangl Swimwear , Nisolo , Cuyana , Frankies Bikinis , Faherty Brand , Cult Gaia , Baggu , Negative Underwear , Mack Weldon , Bohme , Andie , Blackmilk , Los Angeles Apparel , Eberjey Pajamas , Tea , Fleur Du Mal and 2,426 more brands. From storefront signature detection — see brand stacks.

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