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Omnisend

Email & SMS marketing Free tier

Omnisend: rated 4.8 ★ across 2,951 App Store reviews, pricing from free, free tier available.

Pricing & ratings last verified 2026-10-01

Omnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.

Pricing

PlanMonthlyLimits / notes
Free $0 Up to 250 contacts, 500 emails/month, and 500 web push notifications/month.
Standard $11.2 Displayed for 251–500 billable contacts; includes 500 contacts and 6,000 emails/month (generally 12× list size), with unlimited web push notifications. Pricing scales with contact count.
Pro $41.3 Displayed with up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. SMS costs extra, starting at $0.007/SMS depending on country and volume.
Custom — Custom contact allowance and unlimited monthly emails; intended for large contact lists, high email volume, or more than 150,000 active profiles. SMS pricing varies by country and volume.

Billing is in USD. Local-currency prices are estimates. SMS pricing shown for the United States ranges from $0.009/SMS at $10–$49.99 volume to $0.007/SMS at $10,000+ volume.

Verified 2026-10-01 from source.

Features

  • ✓ Email campaigns
  • ✓ SMS marketing
  • ✓ Automation flows
  • ✓ Segmentation
  • ✓ A/B testing
  • ✓ Forms & popups
  • ✓ Push notifications
  • — Transactional email
  • ✓ Template library
  • ✓ Analytics & reporting
  • ✓ AI features
  • ✓ paid Personalization
  • — Deliverability tools
  • ✓ Review app integration
  • ✓ API access
  • ✓ Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

What merchants say

Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.

  • ＋ Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
  • ＋ Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
  • ＋ Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
  • ＋ Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
  • ＋ Value versus competitors — A few merchants position Omnisend as a more practical or affordable alternative to larger competing platforms.
  • － Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
  • － Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
  • － Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
  • － Software bug delay — One long-time user reported a campaign editor bug that took weeks to resolve before being fixed.

Best for: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors.

Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

Who runs Omnisend

6% of indexed storefronts

Detected on 197 of the 3796 DTC brands we track: Kizik Shoes , Thursday Boots , Modcloth Dresses , Aurelien Shoes , Negative Underwear , Eberjey Pajamas , Shopimpressions , Ralph Christian Watches , Gooseberry Intimates , Father Sons , Rainbow Shops , Jw Pei , Represent , Cth Ericson , Ajluxe , Hyper Denim , Blenders Eyewear , Collars & Co , Kuiu , Shinesty , Bare , Wolven , Museum Of Peace Quiet , Jaanuu , Kenny Flowers , The Perfect Jean , Incerunmen , Alex Evenings , Simple Retro , Fatma Atasoy , Soma shop , Blacktailor , DE NOIR , Fezah Prive , Fulton , Glyph , House Of Sunny , LeBeautiful.co , Likelihood , Looks Like Summer , Mar'le , Minted , Od Sportswear , Olivia Jean , Orange Fashion Village , PeaLoHa , Peuriste , Piume collection and 149 more brands. From storefront signature detection — see brand stacks.

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