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Omnisend

Name: Omnisend
Rating: 4.7 (2986 reviews)

Last verified 2026-07-15 4.7 ★ (2,986) Free tier

Omnisend: rated 4.7 ★ across 2,986 App Store reviews, pricing from free, free tier available.

Omnisend is the Shopify email marketing app for email, SMS & popups, used by 100K+ brands. Create AI campaigns in ChatGPT or Claude via MCP and sell more.

Visit Omnisend App Store listing

Pricing

Plan	Monthly	Limits / notes
Free	$0	Up to 250 contacts, 500 emails/month, 500 web push notifications/month.
Standard	$11.2	For selected 251-500 subscriber range: 500 contacts, 6,000 emails/month; email limit generally 12x list size; unlimited web push notifications.
Pro	$41.3	For selected range shown: 2,500 contacts, unlimited monthly emails with fair use up to 60x list size on Pro; unlimited web push notifications; SMS available as add-on starting at $0.007/SMS.
Custom	—	Custom contact amount, unlimited monthly emails, unlimited web push notifications; intended for custom needs, large contact amounts or email volume, including more than 150,000 active profiles.
Global SMS credits add-on	$10	SMS credits can be added to Pro; visible monthly credit tiers range from $10 to $30,000. United States SMS volume rates shown: $10-$49.99 at $0.009/SMS, $50-$999.99 at $0.0085/SMS, $1,000-$9,999.99 at $0.008/SMS, $10,000+ at $0.007/SMS.

Prices are shown in USD ($).

Verified 2026-07-15 from source.

Features

✓ Email campaigns
✓ SMS marketing
✓ Automation flows
✓ Segmentation
✓ A/B testing
✓ Forms & popups
✓ Push notifications
— Transactional email
✓ Template library
✓ Analytics & reporting
✓ AI features
✓ paid Personalization
— Deliverability tools
✓ Review app integration
✓ API access
✓ Free plan

From the vendor's App Store listing (2026-07-15); "—" = not stated.

What merchants say

Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.

＋ Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
＋ Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
＋ Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
＋ Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
＋ Value versus competitors — A few merchants position Omnisend as a more practical or affordable alternative to larger competing platforms.

－ Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
－ Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
－ Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
－ Software bug delay — One long-time user reported a campaign editor bug that took weeks to resolve before being fixed.

Best for: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors.

Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

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