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Mailchimp vs Omnisend (2026): which fits your store?

Last verified 2026-07-15 some data medium/low confidence

Both are priced in the same range — the decision comes down to features and fit. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.

Visit Mailchimp Visit Omnisend

Side by side

MailchimpOmnisend
App Store rating4.8 ★ (1,327 reviews)4.7 ★ (2,986 reviews)
Price fromfreefree
Free tier ✓ yes ✓ yes
Published plans55
Data confidencemediumhigh

What you'd actually pay

Mailchimp plans

PlanMonthlyLimits
Premium $350 Base shown for selected 0-500 contact tier; send up to 150,000 emails each month; monthly email sends listed as 15X contacts; unlimited users and audiences; overages apply if contact or email send limit is exceeded; custom pricing for larger contact lists/high-volume users.
Standard $20 Base shown for selected 0-500 contact tier; send up to 6,000 emails each month; monthly email sends listed as 12X contacts; 5 seats and 5 audiences; overages apply if contact or email send limit is exceeded.
Essentials $13 Base shown for selected 0-500 contact tier; monthly email sends listed as 10X contacts; 3 seats and 3 audiences; overages apply if contact or email send limit is exceeded.
Free $0 Limit of 250 contacts; monthly email sends max of 500/month or 250/day; 1 seat and 1 audience; sending will be paused if contact or email send limit is exceeded.
Pay As You Go — Buy email credits as needed; intended for infrequent senders.

Prices shown with USD selected ($ USD). Other currency options are listed but not priced in the provided text.

Verified 2026-07-15 from vendor pricing page.

Omnisend plans

PlanMonthlyLimits
Free $0 Up to 250 contacts, 500 emails/month, 500 web push notifications/month.
Standard $11.2 For selected 251-500 subscriber range: 500 contacts, 6,000 emails/month; email limit generally 12x list size; unlimited web push notifications.
Pro $41.3 For selected range shown: 2,500 contacts, unlimited monthly emails with fair use up to 60x list size on Pro; unlimited web push notifications; SMS available as add-on starting at $0.007/SMS.
Custom — Custom contact amount, unlimited monthly emails, unlimited web push notifications; intended for custom needs, large contact amounts or email volume, including more than 150,000 active profiles.
Global SMS credits add-on $10 SMS credits can be added to Pro; visible monthly credit tiers range from $10 to $30,000. United States SMS volume rates shown: $10-$49.99 at $0.009/SMS, $50-$999.99 at $0.0085/SMS, $1,000-$9,999.99 at $0.008/SMS, $10,000+ at $0.007/SMS.

Prices are shown in USD ($).

Verified 2026-07-15 from vendor pricing page.

Feature comparison

FeatureMailchimpOmnisend
Email campaigns ✓ ✓
SMS marketing ✓ paid ✓
Automation flows ✓ paid ✓
Segmentation ✓ ✓
A/B testing ✓ ✓
Forms & popups ✓ ✓
Push notifications ✗ ✓
Transactional email — —
Template library ✓ paid ✓
Analytics & reporting ✓ ✓
AI features ✓ ✓
Personalization ✓ ✓ paid
Deliverability tools — —
Review app integration ✓ ✓
API access ✓ ✓
Free plan ✓ ✓

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What merchants say

Mailchimp

Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.

  • ＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
  • ＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
  • ＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
  • ＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
  • － Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.

Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.

Synthesized from the 17 most recent App Store reviews (2026-07-15); themes paraphrased.

Omnisend

Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.

  • ＋ Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
  • ＋ Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
  • ＋ Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
  • ＋ Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
  • － Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
  • － Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
  • － Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.

Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Mailchimp or Omnisend?

Both start at free (verified 2026-07-15).

Does Mailchimp or Omnisend have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

Mailchimp rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: Mailchimp has 1,327 reviews and Omnisend has 2,986.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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