Mailchimp and Omnisend are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Mailchimp holds 4.8 ★ across 1,331 reviews and Omnisend holds 4.8 ★ across 2,951. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.
Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists.
Standard
$20
Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply.
Essentials
$13
Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply.
Free
$0
Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded.
Pay As You Go
—
Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders.
High-volume plan
—
Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts.
Displayed prices are in USD. The page also offers selectors for AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, and ZAR, but no prices in those currencies are shown.
Up to 250 contacts, 500 emails/month, and 500 web push notifications/month.
Standard
$11.2
Displayed configuration supports up to 500 contacts and 6,000 emails/month; generally 12× list size for monthly email sends. Unlimited web push notifications. Pricing scales with contact-list size.
Pro
$41.3
Displayed configuration supports up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. Pricing scales with contact-list size. SMS costs vary by country and volume, starting at $0.007/SMS for high-volume US sends.
Custom
—
Custom contact allowance and unlimited monthly emails and web push notifications; intended for large contact lists or email volumes, including more than 150,000 active profiles.
Prices shown are in USD. Local-currency prices are estimates, but billing is in USD. The page offers a 30% discount for paying the first 3 months upfront; no annual billing price is shown.
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Mailchimp
Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.
＋Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
＋Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
＋Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
＋Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.
－Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.
Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.
Synthesized from the 17 most recent App Store
reviews (2026-07-15); themes paraphrased.
Omnisend
Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.
＋Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
＋Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
＋Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
＋Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
－Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
－Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
－Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Mailchimp or Omnisend?
Both start at free (verified 2026-08-29).
Does Mailchimp or Omnisend have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Both hold 4.8 ★ (Mailchimp: 1,331 reviews; Omnisend: 2,951).
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
Mailchimp
Omnisend