Brevo vs Mailchimp: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Brevo and Mailchimp are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. Mailchimp: These reviews suggest the app fits Shopify merchants who want Mailchimp marketing capabilities and value hands-on support during setup, integration, and troubleshooting. — from tracked pricing and recent App Store review analysis.

How do Brevo and Mailchimp compare?

	Brevo	Mailchimp
App Store rating	—	4.8 ★ (1,331 reviews)
Price from	free	free
Free tier	✓ yes	✓ yes
Published plans	6	6
Data confidence	medium	high

What would you actually pay?

Brevo plans

Plan	Monthly	Limits / notes
Free	$0	Up to 300 emails per day; contacts can be uploaded; sending requires account approval.
Starter	—	From 5,000 emails per month; SMS credits sold separately.
Standard	—	One landing page included; email allowance not stated in the supplied text.
Professional	—	From 150,000 emails per month; 10 user seats included; 3 hours per year of deliverability specialist support.
Enterprise	—	Intended for companies with 1M+ contacts; limits are customized.
Pay-as-you-go	—	One email sent consumes one credit; credits do not expire; additional credits can be purchased as needed.

The page shows monthly and yearly billing options with a 10% yearly discount, but no numeric recurring prices or currency amounts were present in the supplied text.

Verified 2026-08-29 from vendor pricing page.

Mailchimp plans

Plan	Monthly	Limits / notes
Premium	$350	Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists.
Standard	$20	Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply.
Essentials	$13	Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply.
Free	$0	Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded.
Pay As You Go	—	Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders.
High-volume plan	—	Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts.

Displayed prices are in USD. The page also offers selectors for AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, and ZAR, but no prices in those currencies are shown.

Verified 2026-08-29 from vendor pricing page.

What do merchants say about them?

No review analysis yet for Brevo.

Mailchimp

Recent merchant sentiment is strongly positive, with reviews dominated by praise for support rather than detailed feature feedback. The clearest pattern is that merchants rely on support to resolve setup, syncing, integration, and workflow issues quickly and clearly.

＋ Helpful support — Merchants most often praise support agents for being useful, friendly, patient, and easy to work with.
＋ Issue resolution — Many reviews say support successfully fixed troubleshooting problems, including Shopify-Mailchimp syncing and integration issues.
＋ Clear guidance — Several merchants appreciated being walked through steps clearly across setup, templates, flows, and platform navigation.
＋ Fast responses — A smaller group highlights quick replies, immediate help, or prompt follow-up during support interactions.

－ Product pain points — One review separates praise for support from frustration with recurring issues in the Mailchimp-Shopify integration or app experience.

Watch out: The main caveat is that at least one merchant reports recurring app or integration pain points despite positive support experiences.

Synthesized from the 17 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Brevo or Mailchimp?

Both start at free (verified 2026-08-29).

Does Brevo or Mailchimp have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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