Ecommerce platformsComparison2026
Ecwid vs Shopify: which fits your store?
Ecwid and Shopify are both ecommerce platform tools compared here on pricing verified 2026-10-01, published plans, App Store standing, and themes from recent merchant reviews. Ecwid starts cheaper ($5/mo vs ≈ $30/mo); neither offers a free tier.
How do Ecwid and Shopify compare?
 Ecwid |  Shopify | |
|---|---|---|
| App Store rating | — | — |
| Price from | $5/mo | ≈ $30/mo |
| Free tier | ✗ no | ✗ no |
| Published plans | 4 | 5 |
| Data confidence | high | high |
Ecwid 6 brands
Shopify 2885 brands
→ Shopify leads among brands we track What would you actually pay?
Ecwid plans
| Plan | Monthly | Limits / notes |
|---|---|---|
| Starter | $5 | Up to 10 products; default company.site domain; email support. |
| Venture | $35 | Up to 100 products; digital goods up to 25 GB per file; access to App Market; Instagram and Facebook selling. |
| Business | $65 | Up to 2,500 products; 2 staff accounts; up to 3 promotions; digital goods up to 25 GB per file. |
| Unlimited | $149 | Unlimited products; unlimited staff accounts; up to 500 promotions; digital goods up to 25 GB per file. |
Shopify plans
| Plan | Monthly | Limits / notes |
|---|---|---|
| Basic | ≈ $30 | 10 inventory locations; no additional staff accounts listed; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 2% fee for third-party payment providers; limited checkout customization and API data access; 1 headless storefront. |
| Grow | ≈ $83 | Up to 5 staff accounts; 10 inventory locations; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1% fee for third-party payment providers; limited checkout customization; full API data access; 1 headless storefront. |
| Advanced | ≈ $430 | Up to 15 staff accounts; 10 inventory locations; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 0.6% fee for third-party payment providers; limited checkout customization; up to 2x rate on select APIs; 1 headless storefront. |
| Plus | — | Unlimited staff accounts and B2B catalogs; 200 inventory locations; up to 200 POS Pro locations, with 20 locations included according to the comparison table; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 0.2% fee for third-party payment providers; full checkout customization and API data access; up to 10x rate on select APIs; 25 headless storefronts; up to 9 expansion stores. |
| POS Pro | ≈ $89 | Priced per physical retail location; includes advanced staff roles and permissions, in-store inventory management, in-store pickup, and flexible delivery. |
Which features does each include?
| Feature | Ecwid | Shopify |
|---|---|---|
| Hosted online store | ✓ | ✓ |
| Point of sale | ✓ paid | ✓ |
| Multichannel selling | ✓ paid | ✓ |
| B2B / wholesale | ✓ paid | ✓ |
| Headless / API-first | ✓ | ✓ |
| App ecosystem | ✓ paid | ✓ |
| Themes & templates | ✓ | ✓ |
| Abandoned cart recovery | ✓ paid | ✓ |
| Multi-currency | — | ✓ |
| Multilingual storefronts | ✓ paid | ✓ |
| Native subscriptions | ✓ paid | — |
| Carrier shipping rates | ✓ paid | ✓ paid |
| Built-in email marketing | ✓ paid | ✓ |
| SEO tools | ✓ paid | ✓ |
| Zero platform transaction fees | ✓ | ✓ |
| Free plan | ✗ | ✗ |
FAQ
Which is cheaper, Ecwid or Shopify?
Ecwid starts lower at $5/mo, vs ≈ $30/mo for Shopify (verified 2026-10-01).
Does Ecwid or Shopify have a free plan?
Neither publishes a free tier.
Which is rated higher on the Shopify App Store?
App Store ratings are shown in the table above where available.
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