Ecwid vs Shopify: which fits your store?

Last verified 2026-08-29

Ecwid and Shopify are both ecommerce platform tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Ecwid starts cheaper ($5/mo vs ≈ $31/mo); neither offers a free tier. — auto-generated from tracked data; editorial verdict pending.

How do Ecwid and Shopify compare?

	Ecwid	Shopify
App Store rating	—	—
Price from	$5/mo	≈ $31/mo
Free tier	✗ no	✗ no
Published plans	4	5
Data confidence	high	high

Detected on 3,797 tracked DTC storefronts

Ecwid 6 brands

Shopify 2878 brands

→ Shopify leads among brands we track

What would you actually pay?

Ecwid plans

Plan	Monthly	Limits / notes
Starter	$5	Up to 10 products; default company.site domain; email support.
Venture	$35	Up to 100 products; digital goods up to 25 GB per file; access to App Market; Instagram and Facebook selling.
Business	$65	Up to 2,500 products; 2 staff accounts; up to 3 promotions; digital goods up to 25 GB per file.
Unlimited	$149	Unlimited products; unlimited staff accounts; up to 500 promotions; digital goods up to 25 GB per file.

USD prices extracted. The page also displays localized prices in EUR, GBP, AUD, MXN, and INR. Annual billing is advertised as saving 16%.

Verified 2026-08-29 from vendor pricing page.

Shopify plans

Plan	Monthly	Limits / notes
Basic	≈ $31	10 inventory locations; no additional staff accounts listed; up to 3 B2B catalogs; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1 headless storefront; 2% fee for third-party payment providers
Grow	≈ $86	10 inventory locations; up to 5 staff accounts; up to 3 B2B catalogs; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1 headless storefront; 1% fee for third-party payment providers
Advanced	≈ $446	10 inventory locations; up to 15 staff accounts; up to 3 B2B catalogs; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1 headless storefront; up to 2x API rates on select APIs; 0.6% fee for third-party payment providers
Plus	≈ $2441	200 inventory locations; unlimited staff accounts and B2B catalogs; 25 headless storefronts; up to 10x API rates on select APIs; up to 9 free expansion stores; 20 POS Pro locations included; 0.2% fee for third-party payment providers
POS Pro	≈ $92	Priced per physical retail location; Plus includes 20 locations

≈ prices converted from EUR at 1.1622 (ECB, 2026-09-07).

Subscription prices are shown in EUR and were not converted to USD. Some ancillary limits, credits, and fees are displayed in USD.

Verified 2026-08-29 from vendor pricing page.

Which features does each include?

Feature	Ecwid	Shopify
Hosted online store	✓	✓
Point of sale	✓ paid	✓
Multichannel selling	✓ paid	✓
B2B / wholesale	✓ paid	✓
Headless / API-first	✓	✓
App ecosystem	✓ paid	✓
Themes & templates	✓	✓
Abandoned cart recovery	✓ paid	✓
Multi-currency	—	✓
Multilingual storefronts	✓ paid	✓
Native subscriptions	✓ paid	—
Carrier shipping rates	✓ paid	✓ paid
Built-in email marketing	✓ paid	✓
SEO tools	✓ paid	✓
Zero platform transaction fees	✓	✓
Free plan	✗	✗

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

FAQ

Which is cheaper, Ecwid or Shopify?

Ecwid starts lower at $5/mo, vs ≈ $31/mo for Shopify (verified 2026-08-29).

Does Ecwid or Shopify have a free plan?

Neither publishes a free tier.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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