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Ecwid vs Shopify (2026): which fits your store?

Last verified 2026-07-15

Both are priced in the same range — the decision comes down to features and fit. — auto-generated from tracked data; editorial verdict pending.

Side by side

EcwidShopify
Price from$5/monot published in USD
Free tier ✗ no ✗ no
Published plans46
Data confidencehighhigh

What you'd actually pay

Ecwid plans

PlanMonthlyLimits
Starter $5 Up to 10 products; 70+ site templates; default company.site domain; add a store to any site; email support; 0 transaction fees.
Venture $35 Up to 100 products plus e-goods; Instagram and Facebook selling; mobile store management app; live chat support; App Market access; automated tax calculations; discount coupons; custom checkout; buy a custom domain; built-in reports and analytics; 0 transaction fees.
Business $65 Up to 2,500 products; marketplace selling; subscriptions; 2 staff accounts; phone support; abandoned cart recovery; wholesale pricing groups; multilingual store; 3 promotions; custom URL slugs; product reviews; advanced reports and analytics; 0 transaction fees.
Unlimited $149 Unlimited products; POS integration; unlimited staff accounts; priority support; 500 promotions; 0 transaction fees.

Page displays prices in multiple currencies including $, MX$, £, AU$, ₹, and €. USD values were extracted from the $ prices; non-USD prices were not converted.

Verified 2026-07-15 from vendor pricing page.

Shopify plans

PlanMonthlyLimits
Basic — 10 inventory locations; casual in-person sales; POS Pro add-on €79 EUR/mo per location; limited checkout customization and API data access; standard API rate limits; 1 headless storefront; up to 3 Shopify B2B catalogs; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 2% third-party payment provider fee.
Grow — 10 inventory locations; up to 5 staff accounts; POS Pro add-on €79 EUR/mo per location; limited checkout customization; full API data access; standard API rate limits; 1 headless storefront; up to 3 Shopify B2B catalogs; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 1% third-party payment provider fee.
Advanced — 10 inventory locations; up to 15 staff accounts; live third-party shipping rates; regional store tailoring; POS Pro add-on €79 EUR/mo per location; limited checkout customization; full API data access; up to 2x API rate limits on select APIs; 1 headless storefront; up to 3 Shopify B2B catalogs; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 0.6% third-party payment provider fee.
Plus — 200 inventory locations; unlimited staff accounts; fully customizable checkout; includes 20 POS Pro locations; unlimited B2B catalogs; priority support; full API data access; up to 10x API rate limits on select APIs; 25 headless storefronts; up to 9 free expansion stores; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 0.2% third-party payment provider fee.
POS Pro — Priced per location; includes unlimited staff roles and permissions, in-store inventory management, in-store pickup, and flexible delivery.
Starter plan — One-page online store for casual selling.

Subscription prices are shown in EUR (€); no USD conversion performed. Some credits/rewards are shown separately in USD.

Verified 2026-07-15 from vendor pricing page.

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