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Shopify vs Wix eCommerce (2026): which fits your store?

Last verified 2026-07-15 some data medium/low confidence

Both are priced in the same range — the decision comes down to features and fit. — auto-generated from tracked data; editorial verdict pending.

Side by side

ShopifyWix eCommerce
Price fromnot published in USDfree
Free tier ✗ no ✓ yes
Published plans66
Data confidencehighmedium

What you'd actually pay

Shopify plans

PlanMonthlyLimits
Basic — 10 inventory locations; casual in-person sales; POS Pro add-on €79 EUR/mo per location; limited checkout customization and API data access; standard API rate limits; 1 headless storefront; up to 3 Shopify B2B catalogs; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 2% third-party payment provider fee.
Grow — 10 inventory locations; up to 5 staff accounts; POS Pro add-on €79 EUR/mo per location; limited checkout customization; full API data access; standard API rate limits; 1 headless storefront; up to 3 Shopify B2B catalogs; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 1% third-party payment provider fee.
Advanced — 10 inventory locations; up to 15 staff accounts; live third-party shipping rates; regional store tailoring; POS Pro add-on €79 EUR/mo per location; limited checkout customization; full API data access; up to 2x API rate limits on select APIs; 1 headless storefront; up to 3 Shopify B2B catalogs; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 0.6% third-party payment provider fee.
Plus — 200 inventory locations; unlimited staff accounts; fully customizable checkout; includes 20 POS Pro locations; unlimited B2B catalogs; priority support; full API data access; up to 10x API rate limits on select APIs; 25 headless storefronts; up to 9 free expansion stores; 50 synced marketplace orders/month free, then 1% up to €99 EUR/mo; 0.2% third-party payment provider fee.
POS Pro — Priced per location; includes unlimited staff roles and permissions, in-store inventory management, in-store pickup, and flexible delivery.
Starter plan — One-page online store for casual selling.

Subscription prices are shown in EUR (€); no USD conversion performed. Some credits/rewards are shown separately in USD.

Verified 2026-07-15 from vendor pricing page.

Wix eCommerce plans

PlanMonthlyLimits
Business Elite — Unlimited storage space; 100 site collaborators; multi-cloud hosting; advanced marketing suite; accepts payments; advanced eCommerce; scheduling and services; advanced developer platform.
Business — 100 GB storage space; 10 site collaborators; multi-cloud hosting; standard marketing suite; accepts payments; standard eCommerce; scheduling and services.
Core — 50 GB storage space; 5 site collaborators; multi-cloud hosting; basic marketing suite; accepts payments; basic eCommerce; scheduling and services.
Light — 2 GB storage space; 2 site collaborators; multi-cloud hosting; light marketing suite.
Free $0 Reliable web hosting; drag-and-drop editor; no-code design features; templates; no credit card required.
Enterprise — Tailored for large-scale businesses; dedicated account management; prioritized support; product expert access; multi-site and enterprise-level solutions.

USD prices displayed for reference only. Prices and currency vary by location. Displayed prices are for yearly subscriptions paid in full; additional subscription periods are available. Page also states price includes GST and that applicable taxes may vary by billing address.

Verified 2026-07-15 from vendor pricing page.

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