Shopify vs Wix eCommerce: which fits your store?

Last verified 2026-10-01 some data medium/low confidence

Shopify and Wix eCommerce are both ecommerce platform tools compared here on pricing verified 2026-10-01, published plans, App Store standing, and themes from recent merchant reviews. Wix eCommerce starts cheaper (free vs ≈ $30/mo); Wix eCommerce has a free tier, Shopify does not. — auto-generated from tracked data; editorial verdict pending.

How do Shopify and Wix eCommerce compare?

	Shopify	Wix eCommerce
App Store rating	—	—
Price from	≈ $30/mo	free
Free tier	✗ no	✓ yes
Published plans	5	6
Data confidence	high	medium

Detected on 3,796 tracked DTC storefronts

Shopify 2885 brands

Wix eCommerce 7 brands

→ Shopify leads among brands we track

What would you actually pay?

Shopify plans

Plan	Monthly	Limits / notes
Basic	≈ $30	10 inventory locations; no additional staff accounts listed; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 2% fee for third-party payment providers; limited checkout customization and API data access; 1 headless storefront.
Grow	≈ $83	Up to 5 staff accounts; 10 inventory locations; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 1% fee for third-party payment providers; limited checkout customization; full API data access; 1 headless storefront.
Advanced	≈ $430	Up to 15 staff accounts; 10 inventory locations; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 0.6% fee for third-party payment providers; limited checkout customization; up to 2x rate on select APIs; 1 headless storefront.
Plus	—	Unlimited staff accounts and B2B catalogs; 200 inventory locations; up to 200 POS Pro locations, with 20 locations included according to the comparison table; 50 synced marketplace orders/month free, then 1% up to $99 USD/month; 0.2% fee for third-party payment providers; full checkout customization and API data access; up to 10x rate on select APIs; 25 headless storefronts; up to 9 expansion stores.
POS Pro	≈ $89	Priced per physical retail location; includes advanced staff roles and permissions, in-store inventory management, in-store pickup, and flexible delivery.

≈ prices converted from EUR at 1.1205 (ECB, 2026-10-22).

Prices are displayed in EUR and were not converted to USD. Some credits, marketplace overage caps, and promotional benefits are separately stated in USD.

Verified 2026-10-01 from vendor pricing page.

Wix eCommerce plans

Plan	Monthly	Limits / notes
Business Elite	—	Unlimited storage; 100 site collaborators
Business	—	100 GB storage; 10 site collaborators
Core	—	50 GB storage; 5 site collaborators
Light	—	2 GB storage; 2 site collaborators
Free	$0	No credit card required; includes hosting, drag-and-drop editor, no-code design features, and templates.
Enterprise	—	Tailored to project scope and required solutions

Prices are displayed in USD for reference and vary by location. Listed paid-plan prices are monthly equivalents for yearly subscriptions paid in full. The page says prices include GST, while its general disclaimer says applicable taxes may be additional.

Verified 2026-10-01 from vendor pricing page.

Which features does each include?

Feature	Shopify	Wix eCommerce
Hosted online store	✓	✓ paid
Point of sale	✓	✓
Multichannel selling	✓	—
B2B / wholesale	✓	—
Headless / API-first	✓	—
App ecosystem	✓	✓
Themes & templates	✓	✓
Abandoned cart recovery	✓	—
Multi-currency	✓	—
Multilingual storefronts	✓	—
Native subscriptions	—	✓
Carrier shipping rates	✓ paid	—
Built-in email marketing	✓	✓
SEO tools	✓	✓
Zero platform transaction fees	✓	—
Free plan	✗	✓

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

FAQ

Which is cheaper, Shopify or Wix eCommerce?

Wix eCommerce starts lower at free, vs ≈ $30/mo for Shopify (verified 2026-10-01).

Does Shopify or Wix eCommerce have a free plan?

Wix eCommerce has a free tier; Shopify does not publish one.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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