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Email & SMS marketingComparison2026
Omnisend vs Postscript: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Omnisend and Postscript are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Omnisend holds 4.8 ★ across 2,951 reviews and Postscript holds 4.7 ★ across 1,145. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.
How do Omnisend and Postscript compare?
|  Omnisend |  Postscript |
|---|
| App Store rating | 4.8 ★ (2,951 reviews) | 4.7 ★ (1,145 reviews) |
| Price from | free | free |
| Free tier | ✓ yes | ✗ no |
| Published plans | 4 | 5 |
| Data confidence | high | medium |
App Store rating Omnisend 4.8 ★
Postscript 4.7 ★
→ Omnisend rates higher Review volume Omnisend 2,951
Postscript 1,145
→ Omnisend has the larger base Detected on 3,797 tracked DTC storefronts Omnisend 198 brands
Postscript 257 brands
→ Postscript leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | Up to 250 contacts, 500 emails/month, and 500 web push notifications/month. |
| Standard | $11.2 | Displayed configuration supports up to 500 contacts and 6,000 emails/month; generally 12× list size for monthly email sends. Unlimited web push notifications. Pricing scales with contact-list size. |
| Pro | $41.3 | Displayed configuration supports up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. Pricing scales with contact-list size. SMS costs vary by country and volume, starting at $0.007/SMS for high-volume US sends. |
| Custom | — | Custom contact allowance and unlimited monthly emails and web push notifications; intended for large contact lists or email volumes, including more than 150,000 active profiles. |
Prices shown are in USD. Local-currency prices are estimates, but billing is in USD. The page offers a 30% discount for paying the first 3 months upfront; no annual billing price is shown.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Starter | $0 | $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; includes 2 opt-in keywords. |
| Growth | $100 | $0.008/SMS and $0.03/MMS plus carrier fees; unlimited opt-in keywords. |
| Professional | $500 | $0.007/SMS and $0.024/MMS plus carrier fees. |
| Enterprise | — | Custom pricing; contact sales. |
| Postscript AI Plan | — | Optional bundle providing access to Postscript AI products; pricing is not shown and the page directs users to contact Postscript. |
Prices are in USD. Listed messaging rates apply to the United States (50 states) and Canada. Average US carrier fees are $0.00418 per SMS and $0.00841 per MMS and are additional. A designated short code costs an additional $750/month through carriers.
Verified 2026-08-29 from vendor pricing page.
Which features does each include?
| Feature | Omnisend | Postscript |
|---|
| Email campaigns | ✓ | ✗ |
| SMS marketing | ✓ | ✓ |
| Automation flows | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Forms & popups | ✓ | ✓ |
| Push notifications | ✓ | ✗ |
| Transactional email | — | ✗ |
| Template library | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| AI features | ✓ | ✓ |
| Personalization | ✓ paid | ✓ |
| Deliverability tools | — | ✓ |
| Review app integration | ✓ | ✗ |
| API access | ✓ | — |
| Free plan | ✓ | ✗ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Omnisend
Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.
- ＋ Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
- ＋ Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
- ＋ Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
- ＋ Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
- － Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
- － Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
- － Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Postscript
Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.
- ＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
- ＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
- ＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
- ＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
- － Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
- － Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
- － Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.
Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Omnisend or Postscript?
Both start at free (verified 2026-08-29).
Does Omnisend or Postscript have a free plan?
Omnisend has a free tier; Postscript does not publish one.
Which is rated higher on the Shopify App Store?
Omnisend rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: Omnisend has 2,951 reviews and Postscript has 1,145.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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