Last verified 2026-08-29some data medium/low confidence
Drip and Omnisend are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Omnisend starts cheaper (free vs $39/mo); both offer free tiers. On the Shopify App Store, Drip holds 4.6 ★ across 51 reviews and Omnisend holds 4.8 ★ across 2,951. Drip: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.
Up to 250 contacts, 500 emails/month, and 500 web push notifications/month.
Standard
$11.2
Displayed configuration supports up to 500 contacts and 6,000 emails/month; generally 12× list size for monthly email sends. Unlimited web push notifications. Pricing scales with contact-list size.
Pro
$41.3
Displayed configuration supports up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. Pricing scales with contact-list size. SMS costs vary by country and volume, starting at $0.007/SMS for high-volume US sends.
Custom
—
Custom contact allowance and unlimited monthly emails and web push notifications; intended for large contact lists or email volumes, including more than 150,000 active profiles.
Prices shown are in USD. Local-currency prices are estimates, but billing is in USD. The page offers a 30% discount for paying the first 3 months upfront; no annual billing price is shown.
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Drip
Sentiment in the identified reviews is strongly positive, with merchants most often praising ease of use, strong support, and flexible automation for ecommerce email marketing. Negative feedback is less common but centers on reliability failures, billing or pricing frustration, and support not resolving urgent problems quickly enough.
＋Ease of use — Merchants often describe setup, campaign creation, and day-to-day use as straightforward, even when using more advanced email features.
＋Helpful support — Many reviewers praise responsive, knowledgeable support, including chat help, training sessions, and openness to feedback.
＋Automation and segmentation — Reviewers value the ability to build targeted workflows, customer journeys, post-purchase sequences, and segmented campaigns.
＋Shopify integration — Several merchants say the Shopify connection works smoothly for syncing, signup forms, and store-specific email workflows.
－Workflow reliability — A few negative reviews report emails or abandoned-cart automations not sending correctly, causing lost revenue or unusable campaigns.
－Pricing and value concerns — One reviewer felt the app underperformed and objected to an unexpected price increase.
－Support gaps on critical issues — Some complaints mention delayed or insufficient follow-up when the app was not working or billing continued despite access problems.
Watch out: The main caveat is that a small number of merchants report serious sending or workflow failures, so critical automations should be tested closely before relying on them.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Omnisend
Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.
＋Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
＋Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
＋Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
＋Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
－Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
－Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
－Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Drip or Omnisend?
Omnisend starts lower at free, vs $39/mo for Drip (verified 2026-08-29).
Does Drip or Omnisend have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Omnisend rates higher at 4.8 ★, vs 4.6 ★ — though both counts matter: Drip has 51 reviews and Omnisend has 2,951.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
Drip
Omnisend