MailerLite and Omnisend are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, MailerLite holds 3.1 ★ across 23 reviews and Omnisend holds 4.8 ★ across 2,951. MailerLite: These reviews suggest the app fits cost-conscious Shopify merchants who want an easy email editor, basic automation, and are comfortable troubleshooting integration issues if they appear. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.
Up to 250 active subscribers, 2,500 emails/month, 2 user seats, 3 automations, 1 website, 1 landing page, 1 digital product or booking, and 3 signup forms. Sending is locked if the subscriber limit is exceeded.
Comfort
$12
Starting price; scales with active subscriber tier. Monthly email allowance is 10× the upper bound of the subscriber tier. Includes 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products or bookings, and 10 signup forms.
Power
$25
Starting price; scales with active subscriber count. Unlimited monthly emails subject to fair-use policy, unlimited user seats, automations, landing pages, websites, signup forms, digital products, and bookings.
Enterprise
—
For 200,000+ subscribers; custom sending volume and pricing based on active subscriber count and add-ons. Unlimited user seats.
Prices are displayed in USD; applicable taxes may be added. Paid pricing scales with active subscribers and sending volume. Annual billing advertises a 10% saving. A 50%-off-first-month promotion with code GOLITE50 is shown. Eligible nonprofits receive a 30% discount.
Up to 250 contacts, 500 emails/month, and 500 web push notifications/month.
Standard
$11.2
Displayed configuration supports up to 500 contacts and 6,000 emails/month; generally 12× list size for monthly email sends. Unlimited web push notifications. Pricing scales with contact-list size.
Pro
$41.3
Displayed configuration supports up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. Pricing scales with contact-list size. SMS costs vary by country and volume, starting at $0.007/SMS for high-volume US sends.
Custom
—
Custom contact allowance and unlimited monthly emails and web push notifications; intended for large contact lists or email volumes, including more than 150,000 active profiles.
Prices shown are in USD. Local-currency prices are estimates, but billing is in USD. The page offers a 30% discount for paying the first 3 months upfront; no annual billing price is shown.
Sentiment is mixed: merchants like MailerLite Classic for approachable email creation, lower cost, and useful marketing features, especially when moving from Mailchimp. However, many negative reviews focus on unreliable Shopify integration behavior and uneven support, with some serious complaints about account approval or suspension processes.
＋Ease of use and interface — Merchants often describe the platform as intuitive, quick to set up, and easier to use than competing email tools.
＋Email design tools — Several reviewers like the drag-and-drop editor, popup customization, and ability to create polished emails quickly.
＋Support praise — Positive reviewers mention responsive help, live chat, and support that resolves setup or migration issues.
＋Pricing and value — Some merchants value the free tier or lower paid pricing, especially when switching from Mailchimp.
－Shopify integration reliability — The most common issue is broken or unreliable syncing, ecommerce tracking, abandoned cart, popups, triggers, tags, or needing repeated reconnects.
－Support delays or quality — Several merchants say support was slow, unresponsive, or unable to resolve recurring technical problems.
－Account approval and suspension — Multiple reviewers complain about approval requirements, blocked or cancelled accounts, anti-spam enforcement, or refund disputes after setup.
Watch out: The main caveat is recurring instability in Shopify-specific syncing, ecommerce tracking, abandoned cart, popup, and automation trigger features.
Synthesized from the 20 most recent App Store
reviews (2026-07-16); themes paraphrased.
Omnisend
Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.
＋Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
＋Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
＋Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
＋Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
－Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
－Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
－Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, MailerLite or Omnisend?
Both start at free (verified 2026-08-29).
Does MailerLite or Omnisend have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Omnisend rates higher at 4.8 ★, vs 3.1 ★ — though both counts matter: MailerLite has 23 reviews and Omnisend has 2,951.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
MailerLite
Omnisend