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Attentive vs Omnisend (2026): which fits your store?

Last verified 2026-07-15

Both are priced in the same range — the decision comes down to features and fit. Attentive: These reviews suggest the app fits Shopify brands that want a managed SMS and email platform with proactive account support and growth-oriented campaign guidance. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.

Visit Attentive Visit Omnisend

Side by side

AttentiveOmnisend
App Store rating4.7 ★ (112 reviews)4.7 ★ (2,986 reviews)
Price fromnot publishedfree
Free tier ✗ no ✓ yes
Published plans85
Data confidencehighhigh

What you'd actually pay

Attentive plans

PlanMonthlyLimits
SMS, email, RCS, & push — Pricing based on list size and messages sent.
Text & email — Pricing based on list size and messages sent.
Text — Pricing based on list size and messages sent; pay per message and subscriber count.
AI Pro — Flat monthly fee.
AI Grow — Flat monthly fee.
AI Journeys — Pay per click.
AI Essentials — Included with all plans.
Everything you need to grow with Attentive — Custom pricing based on volume and needs.

Verified 2026-07-15 from vendor pricing page.

Omnisend plans

PlanMonthlyLimits
Free $0 Up to 250 contacts, 500 emails/month, 500 web push notifications/month.
Standard $11.2 For selected 251-500 subscriber range: 500 contacts, 6,000 emails/month; email limit generally 12x list size; unlimited web push notifications.
Pro $41.3 For selected range shown: 2,500 contacts, unlimited monthly emails with fair use up to 60x list size on Pro; unlimited web push notifications; SMS available as add-on starting at $0.007/SMS.
Custom — Custom contact amount, unlimited monthly emails, unlimited web push notifications; intended for custom needs, large contact amounts or email volume, including more than 150,000 active profiles.
Global SMS credits add-on $10 SMS credits can be added to Pro; visible monthly credit tiers range from $10 to $30,000. United States SMS volume rates shown: $10-$49.99 at $0.009/SMS, $50-$999.99 at $0.0085/SMS, $1,000-$9,999.99 at $0.008/SMS, $10,000+ at $0.007/SMS.

Prices are shown in USD ($).

Verified 2026-07-15 from vendor pricing page.

Feature comparison

FeatureAttentiveOmnisend
Email campaigns ✓ ✓
SMS marketing ✓ ✓
Automation flows ✓ ✓
Segmentation ✓ ✓
A/B testing ✓ ✓
Forms & popups ✓ ✓
Push notifications ✓ ✓
Transactional email ✓ —
Template library ✓ ✓
Analytics & reporting ✓ ✓
AI features ✓ ✓
Personalization ✓ ✓ paid
Deliverability tools ✓ —
Review app integration ✓ ✓
API access ✓ ✓
Free plan ✗ ✓

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What merchants say

Attentive

Sentiment in the identifiable recent reviews is strongly positive, with merchants emphasizing support quality, ease of use, and measurable gains from SMS and email programs. The main negative feedback is isolated but material, focused on onboarding/support expectations, billing clarity, and contract flexibility.

  • ＋ Responsive support — Merchants frequently credit account managers, CSMs, and managed support with quick help, strategic input, and hands-on optimization.
  • ＋ Ease of use — Many reviewers describe the platform as straightforward for building campaigns, journeys, automations, and reports without heavy setup effort.
  • ＋ Revenue and growth impact — Reviews often report stronger SMS or email performance, including improved revenue, audience growth, and better outcomes after switching providers.
  • ＋ SMS and email capabilities — Merchants value managing SMS, email, newsletters, journeys, flows, and campaigns in one marketing platform.
  • － Setup and support gaps — A few merchants mention hiccups, unresolved onboarding expectations, or needing to troubleshoot setup and billing questions themselves.
  • － Contract rigidity — One review raises concerns about exclusivity, long lock-in terms, penalties, and limited flexibility when evaluating other tools.
  • － Billing confusion — One reviewer reports unexplained message charges and difficulty getting a clear answer across support teams.

Watch out: Merchants should clarify onboarding scope, billing mechanics, and contract exclusivity terms before committing.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

Omnisend

Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.

  • ＋ Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
  • ＋ Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
  • ＋ Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
  • ＋ Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
  • － Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
  • － Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
  • － Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.

Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Attentive or Omnisend?

See the plan tables above for what each vendor discloses.

Does Attentive or Omnisend have a free plan?

Omnisend has a free tier; Attentive does not publish one.

Which is rated higher on the Shopify App Store?

Both hold 4.7 ★ (Attentive: 112 reviews; Omnisend: 2,986).

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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