Attentive and Omnisend are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Attentive holds 4.8 ★ across 106 reviews and Omnisend holds 4.8 ★ across 2,951. Attentive: These reviews suggest the app fits Shopify brands that want a managed SMS and email platform with proactive account support and growth-oriented campaign guidance. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.
Up to 250 contacts, 500 emails/month, and 500 web push notifications/month.
Standard
$11.2
Displayed configuration supports up to 500 contacts and 6,000 emails/month; generally 12× list size for monthly email sends. Unlimited web push notifications. Pricing scales with contact-list size.
Pro
$41.3
Displayed configuration supports up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. Pricing scales with contact-list size. SMS costs vary by country and volume, starting at $0.007/SMS for high-volume US sends.
Custom
—
Custom contact allowance and unlimited monthly emails and web push notifications; intended for large contact lists or email volumes, including more than 150,000 active profiles.
Prices shown are in USD. Local-currency prices are estimates, but billing is in USD. The page offers a 30% discount for paying the first 3 months upfront; no annual billing price is shown.
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Attentive
Sentiment in the identifiable recent reviews is strongly positive, with merchants emphasizing support quality, ease of use, and measurable gains from SMS and email programs. The main negative feedback is isolated but material, focused on onboarding/support expectations, billing clarity, and contract flexibility.
＋Responsive support — Merchants frequently credit account managers, CSMs, and managed support with quick help, strategic input, and hands-on optimization.
＋Ease of use — Many reviewers describe the platform as straightforward for building campaigns, journeys, automations, and reports without heavy setup effort.
＋Revenue and growth impact — Reviews often report stronger SMS or email performance, including improved revenue, audience growth, and better outcomes after switching providers.
＋SMS and email capabilities — Merchants value managing SMS, email, newsletters, journeys, flows, and campaigns in one marketing platform.
－Setup and support gaps — A few merchants mention hiccups, unresolved onboarding expectations, or needing to troubleshoot setup and billing questions themselves.
－Contract rigidity — One review raises concerns about exclusivity, long lock-in terms, penalties, and limited flexibility when evaluating other tools.
－Billing confusion — One reviewer reports unexplained message charges and difficulty getting a clear answer across support teams.
Watch out: Merchants should clarify onboarding scope, billing mechanics, and contract exclusivity terms before committing.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Omnisend
Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.
＋Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
＋Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
＋Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
＋Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.
－Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
－Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
－Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.
Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Attentive or Omnisend?
See the plan tables above for what each vendor discloses.
Does Attentive or Omnisend have a free plan?
Omnisend has a free tier; Attentive does not publish one.
Which is rated higher on the Shopify App Store?
Both hold 4.8 ★ (Attentive: 106 reviews; Omnisend: 2,951).
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
Attentive
Omnisend