Omnisend vs Sendlane: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Omnisend and Sendlane are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. Omnisend: These reviews suggest the app fits Shopify merchants who want a usable email and SMS marketing platform with guided setup and a lower-friction alternative to more complex competitors. — from tracked pricing and recent App Store review analysis.

How do Omnisend and Sendlane compare?

	Omnisend	Sendlane
App Store rating	4.8 ★ (2,951 reviews)	—
Price from	free	free
Free tier	✓ yes	✓ yes
Published plans	4	7
Data confidence	high	medium

Detected on 3,797 tracked DTC storefronts

Omnisend 198 brands

Sendlane 13 brands

→ Omnisend leads among brands we track

What would you actually pay?

Omnisend plans

Plan	Monthly	Limits / notes
Free	$0	Up to 250 contacts, 500 emails/month, and 500 web push notifications/month.
Standard	$11.2	Displayed configuration supports up to 500 contacts and 6,000 emails/month; generally 12× list size for monthly email sends. Unlimited web push notifications. Pricing scales with contact-list size.
Pro	$41.3	Displayed configuration supports up to 2,500 contacts, unlimited monthly emails subject to fair use of up to 60× list size, and unlimited web push notifications. Pricing scales with contact-list size. SMS costs vary by country and volume, starting at $0.007/SMS for high-volume US sends.
Custom	—	Custom contact allowance and unlimited monthly emails and web push notifications; intended for large contact lists or email volumes, including more than 150,000 active profiles.

Prices shown are in USD. Local-currency prices are estimates, but billing is in USD. The page offers a 30% discount for paying the first 3 months upfront; no annual billing price is shown.

Verified 2026-08-29 from vendor pricing page.

Sendlane plans

Plan	Monthly	Limits / notes
Free Trial	$0	60 days; limited to 100 contacts and 500 email sends; SMS included only with paid accounts.
Unlimited Contacts	$100	Pay for sends, not profiles; selected send volume shown as 50 emails per month; unlimited profiles; CPM overage shown as $0.xx.
Professional	—	0 - 9,999 contacts in support tier table.
Professional Plus	—	10,000+ contacts in support tier table.
Enterprise	—	200,000+ contacts in support tier table.
Enterprise Plus	—	500,000+ contacts in support tier table.
SMS Credits Add-on	$10	SMS available starting at $0.009 per credit inclusive of carrier fees; Direct Rate SMS at cost; a la carte credits: 250 for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175. 1 credit = 1 text message.

Verified 2026-07-15 from vendor pricing page.

Which features does each include?

Feature	Omnisend	Sendlane
Email campaigns	✓	✓
SMS marketing	✓	✓ paid
Automation flows	✓	✓
Segmentation	✓	✓
A/B testing	✓	✓
Forms & popups	✓	✓
Push notifications	✓	—
Transactional email	—	—
Template library	✓	✓
Analytics & reporting	✓	✓
AI features	✓	✓
Personalization	✓ paid	—
Deliverability tools	—	✓
Review app integration	✓	✓
API access	✓	✓
Free plan	✓	✗

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What do merchants say about them?

Omnisend

Recent sentiment is mostly positive, with many 5-star ratings and repeated praise for support, usability, and ecommerce email/SMS features. The main negative pattern is not about core marketing capability, but about support responsiveness, onboarding friction, and communication during technical or compliance issues.

＋ Helpful support — Several merchants credit support staff with resolving setup, payment, SMS, or feature questions effectively.
＋ Ease of use — Merchants describe the app as straightforward to use, especially compared with other email platforms.
＋ Email and SMS functionality — Positive reviews say the email tools, SMS setup support, and campaign capabilities meet ecommerce marketing needs.
＋ Migration and setup help — Some merchants report smooth onboarding or successful guidance when moving from other tools or configuring campaigns.

－ Slow or inadequate support — Negative reviews most often describe delayed responses, unclear guidance, or insufficient help during technical or migration issues.
－ Account and verification friction — Some merchants report blocked accounts, prolonged number verification, or compliance checks that felt poorly explained.
－ Migration issues — One merchant had a failed or delayed migration experience from another SMS platform and felt communication was lacking.

Watch out: Merchants with urgent setup, DNS, migration, compliance, or SMS verification needs should watch for possible delays or unclear support handoffs.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

No review analysis yet for Sendlane.

FAQ

Which is cheaper, Omnisend or Sendlane?

Both start at free (verified 2026-08-29).

Does Omnisend or Sendlane have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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