Mailchimp pricing (2026)
All published plans
| Plan | Monthly | Limits / notes |
|---|---|---|
| Premium | $350 | Displayed configuration sends up to 150,000 emails/month; monthly sends generally 15× contacts; unlimited contacts, users, and audiences; overages apply; custom pricing available for larger contact lists. |
| Standard | $20 | Displayed configuration supports 0–500 contacts and up to 6,000 emails/month; monthly sends generally 12× contacts; 5 users, 5 audiences, and up to 200 automation flows; overages apply. |
| Essentials | $13 | Monthly sends up to 10× contacts; 3 users, 3 audiences, and up to 4 automation-flow steps; overages apply. |
| Free | $0 | Up to 250 contacts; maximum 500 email sends/month or 250/day; 1 user and 1 audience. Sending is paused when contact or email limits are exceeded. |
| Pay As You Go | — | Purchase email credits as needed instead of paying a recurring monthly or annual charge; intended for infrequent senders. |
| High-volume plan | — | Available for more than 200,000 contacts; custom Premium options are also available above 250,000 contacts. |
Where Mailchimp sits in email & sms marketing pricing
By entry price, Mailchimp is #4 of 10 of the 10 email & sms marketing tools with published pricing we track — above Klaviyo (free), below MailerLite (free). Adoption context: we detect Mailchimp on 196 of 3,797 indexed DTC storefronts.
FAQ
Does Mailchimp have a free plan?
Yes — see the free tier above.
What does Mailchimp cost per month?
Published pricing starts at free; exact cost depends on the limits shown in the plan table.
How do Mailchimp's plans compare?
6 published plans, from $13/mo paid entry plus a free tier — the table above lists each plan's limits side by side, captured 2026-08-29 from the vendor's own page.
Is this pricing current?
It was verified on 2026-08-29 directly from the vendor's pricing page, and re-checked on a weekly cycle. If the vendor changed prices since, the date above tells you exactly how stale we could be — most reviews won't.
Compare Mailchimp pricing
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