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Shopify review appsComparison2026
REVIEWS.io vs Yotpo: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
REVIEWS.io and Yotpo are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, REVIEWS.io holds 4.7 ★ across 698 reviews and Yotpo holds 4.8 ★ across 4,392. REVIEWS.io: These reviews suggest the app fits merchants who want a supported product review platform with Shopify integration, migration assistance, and Google ratings-related features. Yotpo: These reviews suggest the app fits merchants who want a reviews platform backed by responsive support for setup, widget adjustments, and troubleshooting. — from tracked pricing and recent App Store review analysis.
How do REVIEWS.io and Yotpo compare?
|  REVIEWS.io |  Yotpo |
|---|
| App Store rating | 4.7 ★ (698 reviews) | 4.8 ★ (4,392 reviews) |
| Price from | free | free |
| Free tier | ✓ yes | ✓ yes |
| Published plans | 5 | 5 |
| Data confidence | medium | high |
App Store rating REVIEWS.io 4.7 ★
Yotpo 4.8 ★
→ Yotpo rates higher Review volume REVIEWS.io 698
Yotpo 4,392
→ Yotpo has the larger base Detected on 3,797 tracked DTC storefronts REVIEWS.io 68 brands
Yotpo 2028 brands
→ Yotpo leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | 25 review invites per month |
| Essentials | — | Up to 300 review invites per month |
| Start-Up | — | Up to 1,500 review invites and 100 SMS invites per month |
| Grow | — | Up to 5,000 review invites, 100 SMS invites, and 100 survey replies per month |
| Plus | — | Up to 10,000 review invites, 100 SMS invites, and 100 survey replies per month |
Plan cards label prices as AUD, although a page note says prices are displayed in USD. No conversion was performed because the source is internally inconsistent. Annual plans are stated to save 20%.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | 200 Kick-start Credits; order limit not stated |
| Starter | $89 | Up to 500 orders per month; 200 Kick-start Credits |
| Pro | $169 | Up to 500 orders per month; 200 Kick-start Credits. Additional review requests beyond the order limit are available for an additional fee via Reviews Booster, or customers can upgrade and pay the prorated difference. |
| Premium | — | Unlimited Kick-start Credits; other limits customized |
| Enterprise | — | Customized for scaling across markets and brands |
Prices are displayed with a dollar sign and appear to be USD.
Verified 2026-07-22 from vendor pricing page.
Which features does each include?
| Feature | REVIEWS.io | Yotpo |
|---|
| Photo reviews | ✓ | ✓ paid |
| Video reviews | ✓ | ✓ paid |
| Email review requests | ✓ | ✓ |
| SMS review requests | ✓ | ✗ |
| Google Shopping feed | ✓ paid | ✓ paid |
| Google rich snippets | ✓ paid | ✓ paid |
| Q&A | ✓ paid | ✓ paid |
| Instagram / UGC galleries | ✓ | ✓ |
| Display widgets & carousels | ✓ | ✓ |
| Coupons for reviews | — | ✓ |
| Referrals | ✗ | ✓ |
| AI features | ✓ | ✓ |
| Multilingual | ✓ | ✗ |
| Klaviyo integration | ✓ | ✓ |
| API access | — | ✗ |
| Free plan | ✓ | ✓ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
REVIEWS.io
Recent sentiment is mixed but leans positive, with many merchants praising quick support, smooth setup, and useful review collection or migration workflows. The main negative pattern comes from longer-term or more technical users who report unresolved support tickets, widget issues, feature limits, and pricing communication concerns.
- ＋ Responsive support — Many merchants describe support as fast, helpful, knowledgeable, polite, and effective at resolving setup or usage issues.
- ＋ Ease of use — Several reviews say the app is straightforward to use, has an intuitive interface, or works smoothly once installed.
- ＋ Migration help — Merchants moving from other review tools report that importing reviews or switching platforms can be quick with support assistance.
- ＋ Shopify integration — Some users praise the app for integrating well with Shopify and supporting store workflows without much friction.
- － Support delays — Negative reviews repeatedly mention slow or ineffective escalation, unresolved tickets, and unclear follow-through from human support.
- － Feature limitations — Some merchants report missing or limited functionality around flows, widgets, migration badges, or theme-specific behavior.
- － Widget and theme bugs — A recurring issue is that product review widgets may behave poorly on certain themes or mobile layouts and require code-level fixes.
Watch out: Merchants with complex widget customization, strict migration requirements, or sensitivity to pricing changes should verify plan limits, theme compatibility, and support expectations upfront.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
Yotpo
Recent visible sentiment is strongly positive, with most merchants focusing on fast, helpful customer support rather than detailed product functionality. The main negative feedback concerns pricing and limitations in review-request controls for smaller merchants on the free plan.
- ＋ Responsive support — Merchants repeatedly say support answered quickly and resolved questions or tickets without much delay.
- ＋ Helpful agents — Many reviews specifically credit support staff with clear guidance, patience, and effective problem solving.
- ＋ Setup and configuration help — Several merchants received practical assistance with review emails, product exclusions, widgets, or navigating app settings.
- ＋ Positive app experience — A few reviewers describe the app itself as useful, easy to use, or generally strong alongside the support experience.
- － Pricing and plan limits — One merchant felt the paid plan was too expensive for a small business and that useful review-management actions were locked behind paid tiers.
- － Review request flexibility — One review reported frustration that a customer could not redo a mistaken review and that the merchant could not resend the request on the free plan.
Watch out: Smaller stores should check whether needed review-management features are available on their plan before relying on the free tier.
Synthesized from the 16 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, REVIEWS.io or Yotpo?
Both start at free (verified 2026-08-29).
Does REVIEWS.io or Yotpo have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Yotpo rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: REVIEWS.io has 698 reviews and Yotpo has 4,392.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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