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Shopify review appsComparison2026
Okendo vs REVIEWS.io: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Okendo and REVIEWS.io are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Okendo holds 4.9 ★ across 1,314 reviews and REVIEWS.io holds 4.7 ★ across 698. Okendo: These reviews suggest the app fits growing Shopify brands that want a robust reviews and customer marketing platform with hands-on support and optimization guidance. REVIEWS.io: These reviews suggest the app fits merchants who want a supported product review platform with Shopify integration, migration assistance, and Google ratings-related features. — from tracked pricing and recent App Store review analysis.
How do Okendo and REVIEWS.io compare?
|  Okendo |  REVIEWS.io |
|---|
| App Store rating | 4.9 ★ (1,314 reviews) | 4.7 ★ (698 reviews) |
| Price from | not published | free |
| Free tier | ✗ no | ✓ yes |
| Published plans | 5 | 5 |
| Data confidence | low | medium |
App Store rating Okendo 4.9 ★
REVIEWS.io 4.7 ★
→ Okendo rates higher Review volume Okendo 1,314
REVIEWS.io 698
→ Okendo has the larger base Detected on 3,797 tracked DTC storefronts Okendo 1871 brands
REVIEWS.io 68 brands
→ Okendo leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Essentials | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Growth | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Power | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Advanced | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Enterprise | — | Unlimited orders, custom pricing |
Pricing in USD assumed but not shown in extracted text
Verified 2026-08-08 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | 25 review invites per month |
| Essentials | — | Up to 300 review invites per month |
| Start-Up | — | Up to 1,500 review invites and 100 SMS invites per month |
| Grow | — | Up to 5,000 review invites, 100 SMS invites, and 100 survey replies per month |
| Plus | — | Up to 10,000 review invites, 100 SMS invites, and 100 survey replies per month |
Plan cards label prices as AUD, although a page note says prices are displayed in USD. No conversion was performed because the source is internally inconsistent. Annual plans are stated to save 20%.
Verified 2026-08-29 from vendor pricing page.
Which features does each include?
| Feature | Okendo | REVIEWS.io |
|---|
| Photo reviews | ✓ | ✓ |
| Video reviews | ✓ | ✓ |
| Email review requests | ✓ | ✓ |
| SMS review requests | ✓ | ✓ |
| Google Shopping feed | — | ✓ paid |
| Google rich snippets | ✓ | ✓ paid |
| Q&A | ✓ paid | ✓ paid |
| Instagram / UGC galleries | — | ✓ |
| Display widgets & carousels | ✓ | ✓ |
| Coupons for reviews | ✓ | — |
| Referrals | ✓ | ✗ |
| AI features | ✓ paid | ✓ |
| Multilingual | — | ✓ |
| Klaviyo integration | ✓ | ✓ |
| API access | — | — |
| Free plan | ✓ | ✓ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Okendo
Sentiment in the identifiable recent reviews is overwhelmingly positive, with merchants most often praising support quality, proactive account guidance, and a smooth implementation experience. The app is also viewed as feature-rich and capable of improving review programs, though a small number of reviews flag price, setup delays, or fit for lower-volume merchants as caveats.
- ＋ Responsive support — Merchants repeatedly highlight fast, helpful assistance from support, customer success, and account management teams.
- ＋ Proactive guidance — Several reviewers say the team suggests best practices, optimization ideas, and revenue or review-collection improvements.
- ＋ Easy setup and use — Many reviews describe onboarding, implementation, navigation, and store integration as smooth or intuitive.
- ＋ Strong feature set — Merchants value the breadth of review, loyalty, referral, quiz, Google review, and customer marketing capabilities compared with alternatives.
- － Setup delays — One merchant reports that key review-request emails were still not live after several weeks and expected further delays for rewards setup.
- － Pricing concern — One reviewer notes the app is expensive, though they still felt the value justified the cost.
- － Scale fit — One review implies the platform is especially worthwhile for stores with enough order volume to benefit from its capabilities.
Watch out: The main caveat is that implementation quality and timeline may matter, especially for merchants adopting multiple modules or expecting a fast launch.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
REVIEWS.io
Recent sentiment is mixed but leans positive, with many merchants praising quick support, smooth setup, and useful review collection or migration workflows. The main negative pattern comes from longer-term or more technical users who report unresolved support tickets, widget issues, feature limits, and pricing communication concerns.
- ＋ Responsive support — Many merchants describe support as fast, helpful, knowledgeable, polite, and effective at resolving setup or usage issues.
- ＋ Ease of use — Several reviews say the app is straightforward to use, has an intuitive interface, or works smoothly once installed.
- ＋ Migration help — Merchants moving from other review tools report that importing reviews or switching platforms can be quick with support assistance.
- ＋ Shopify integration — Some users praise the app for integrating well with Shopify and supporting store workflows without much friction.
- － Support delays — Negative reviews repeatedly mention slow or ineffective escalation, unresolved tickets, and unclear follow-through from human support.
- － Feature limitations — Some merchants report missing or limited functionality around flows, widgets, migration badges, or theme-specific behavior.
- － Widget and theme bugs — A recurring issue is that product review widgets may behave poorly on certain themes or mobile layouts and require code-level fixes.
Watch out: Merchants with complex widget customization, strict migration requirements, or sensitivity to pricing changes should verify plan limits, theme compatibility, and support expectations upfront.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Okendo or REVIEWS.io?
See the plan tables above for what each vendor discloses.
Does Okendo or REVIEWS.io have a free plan?
REVIEWS.io has a free tier; Okendo does not publish one.
Which is rated higher on the Shopify App Store?
Okendo rates higher at 4.9 ★, vs 4.7 ★ — though both counts matter: Okendo has 1,314 reviews and REVIEWS.io has 698.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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