REVIEWS.io vs Vitals: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

REVIEWS.io and Vitals are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. REVIEWS.io starts cheaper (free vs $29.99/mo); REVIEWS.io has a free tier, Vitals does not. On the Shopify App Store, REVIEWS.io holds 4.7 ★ across 698 reviews and Vitals holds 4.9 ★ across 2,799. REVIEWS.io: These reviews suggest the app fits merchants who want a supported product review platform with Shopify integration, migration assistance, and Google ratings-related features. Vitals: These reviews suggest the app fits Shopify merchants who want a multi-feature growth toolkit with hands-on support for setup, customization, and optimization. — from tracked pricing and recent App Store review analysis.

How do REVIEWS.io and Vitals compare?

	REVIEWS.io	Vitals
App Store rating	4.7 ★ (698 reviews)	4.9 ★ (2,799 reviews)
Price from	free	$29.99/mo
Free tier	✓ yes	✗ no
Published plans	5	1
Data confidence	medium	high

App Store rating

REVIEWS.io 4.7 ★

Vitals 4.9 ★

→ Vitals rates higher

Review volume

REVIEWS.io 698

Vitals 2,799

→ Vitals has the larger base

What would you actually pay?

REVIEWS.io plans

Plan	Monthly	Limits / notes
Free	$0	25 review invites per month
Essentials	—	Up to 300 review invites per month
Start-Up	—	Up to 1,500 review invites and 100 SMS invites per month
Grow	—	Up to 5,000 review invites, 100 SMS invites, and 100 survey replies per month
Plus	—	Up to 10,000 review invites, 100 SMS invites, and 100 survey replies per month

Plan cards label prices as AUD, although a page note says prices are displayed in USD. No conversion was performed because the source is internally inconsistent. Annual plans are stated to save 20%.

Verified 2026-08-29 from vendor pricing page.

Vitals plans

Plan	Monthly	Limits / notes
All-in-One	$29.99	Usage fees apply after approximately $1,000/month in Vitals-attributed sales, starting at $10/month, and also scale with Visitor Recordings volume.

All charges are billed in USD.

Verified 2026-08-29 from vendor pricing page.

What do merchants say about them?

REVIEWS.io

Recent sentiment is mixed but leans positive, with many merchants praising quick support, smooth setup, and useful review collection or migration workflows. The main negative pattern comes from longer-term or more technical users who report unresolved support tickets, widget issues, feature limits, and pricing communication concerns.

＋ Responsive support — Many merchants describe support as fast, helpful, knowledgeable, polite, and effective at resolving setup or usage issues.
＋ Ease of use — Several reviews say the app is straightforward to use, has an intuitive interface, or works smoothly once installed.
＋ Migration help — Merchants moving from other review tools report that importing reviews or switching platforms can be quick with support assistance.
＋ Shopify integration — Some users praise the app for integrating well with Shopify and supporting store workflows without much friction.

－ Support delays — Negative reviews repeatedly mention slow or ineffective escalation, unresolved tickets, and unclear follow-through from human support.
－ Feature limitations — Some merchants report missing or limited functionality around flows, widgets, migration badges, or theme-specific behavior.
－ Widget and theme bugs — A recurring issue is that product review widgets may behave poorly on certain themes or mobile layouts and require code-level fixes.

Watch out: Merchants with complex widget customization, strict migration requirements, or sensitivity to pricing changes should verify plan limits, theme compatibility, and support expectations upfront.

Synthesized from the 18 most recent App Store reviews (2026-07-15); themes paraphrased.

Vitals

Recent visible reviews are strongly positive, with praise concentrated around customer support, broad functionality, and ease of use. Merchants also mention practical business outcomes such as better upsells, improved conversion metrics, and clearer visitor behavior insights.

＋ Responsive support — Merchants repeatedly highlight fast, helpful assistance that resolves setup or customization needs.
＋ Useful all-in-one features — Reviewers value the app's broad feature set and describe it as practical for running or improving a store.
＋ Ease of use — Several merchants say the app is straightforward to use and helps them get features running smoothly.
＋ Conversion and revenue lift — One merchant reports improved average order value, conversion rate, and upsell performance after using the app.

－ Initial setup scare — One merchant mentions being worried during early setup, though support resolved the concern quickly.

Watch out: The main caveat is that initial setup or configuration may require support help for some merchants.

Synthesized from the 9 most recent App Store reviews (2026-07-16); themes paraphrased.

FAQ

Which is cheaper, REVIEWS.io or Vitals?

REVIEWS.io starts lower at free, vs $29.99/mo for Vitals (verified 2026-08-29).

Does REVIEWS.io or Vitals have a free plan?

REVIEWS.io has a free tier; Vitals does not publish one.

Which is rated higher on the Shopify App Store?

Vitals rates higher at 4.9 ★, vs 4.7 ★ — though both counts matter: REVIEWS.io has 698 reviews and Vitals has 2,799.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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