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Shopify review appsComparison2026
Fera vs Okendo: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Fera and Okendo are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Fera holds 4.8 ★ across 1,978 reviews and Okendo holds 4.9 ★ across 1,314. Fera: These reviews suggest the app fits Shopify merchants who want a user-friendly review tool with strong support, visual review options, and help configuring displays or migrating reviews. Okendo: These reviews suggest the app fits growing Shopify brands that want a robust reviews and customer marketing platform with hands-on support and optimization guidance. — from tracked pricing and recent App Store review analysis.
How do Fera and Okendo compare?
|  Fera |  Okendo |
|---|
| App Store rating | 4.8 ★ (1,978 reviews) | 4.9 ★ (1,314 reviews) |
| Price from | $9/mo | not published |
| Free tier | ✗ no | ✗ no |
| Published plans | 7 | 5 |
| Data confidence | high | low |
App Store rating Fera 4.8 ★
Okendo 4.9 ★
→ Okendo rates higher Review volume Fera 1,978
Okendo 1,314
→ Fera has the larger base Detected on 3,797 tracked DTC storefronts Fera 14 brands
Okendo 1871 brands
→ Okendo leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Startup | $9 | 100 order review requests/month; up to 100MB photos/videos; 3 active widgets |
| Small | $29 | 1,000 order review requests/month; up to 1GB photos/videos; 10 active widgets |
| Medium | $99 | 10,000 order review requests/month; up to 10GB photos/videos; 20 active widgets |
| Semi-large | $199 | 25,000 order review requests/month; up to 50GB photos/videos; 30 active widgets |
| Large | $299 | 50,000 order review requests/month; up to 100GB photos/videos; 50 active widgets |
| X-Large | $599 | 200,000 order review requests/month; up to 500GB photos/videos; 100 active widgets |
| Enterprise | $999 | 500,000 order review requests/month; up to 1TB photos/videos; 200 active widgets |
Prices are in USD. Annual prices are displayed as monthly equivalents billed yearly.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Essentials | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Growth | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Power | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Advanced | — | Based on monthly order volume (0-200, 201-1,500, 1,501-3,500, 3,501-10,000, 10,001+) |
| Enterprise | — | Unlimited orders, custom pricing |
Pricing in USD assumed but not shown in extracted text
Verified 2026-08-08 from vendor pricing page.
Which features does each include?
| Feature | Fera | Okendo |
|---|
| Photo reviews | ✓ paid | ✓ |
| Video reviews | ✓ paid | ✓ |
| Email review requests | ✓ paid | ✓ |
| SMS review requests | ✗ | ✓ |
| Google Shopping feed | ✓ | — |
| Google rich snippets | ✓ | ✓ |
| Q&A | ✓ paid | ✓ paid |
| Instagram / UGC galleries | ✓ | — |
| Display widgets & carousels | ✓ | ✓ |
| Coupons for reviews | ✓ | ✓ |
| Referrals | ✗ | ✓ |
| AI features | ✓ paid | ✓ paid |
| Multilingual | — | — |
| Klaviyo integration | ✗ | ✓ |
| API access | ✗ | — |
| Free plan | ✗ | ✓ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Fera
Recent merchant sentiment is strongly positive, led by praise for fast human support, easy setup, and attractive review presentation. A small minority raise serious concerns about reliability and pricing changes, so the positive pattern is not completely uniform.
- ＋ Responsive support — Merchants repeatedly say the support team answers quickly and helps resolve setup, migration, widget, and technical issues.
- ＋ Ease of use — Several reviewers describe the app as simple to install, navigate, and use for collecting reviews.
- ＋ Reliable review display — Positive reviews often mention that the app works well and presents reviews attractively on Shopify stores.
- ＋ Long-term satisfaction — Multiple merchants report using the app for years and continuing to recommend it.
- － Reliability problems — One detailed negative review reports recurring crashes, offline reviews, and account or project data mixing issues.
- － Pricing and billing changes — A small number of reviewers mention cost concerns, including one saying pricing is high and another objecting to changing charges.
- － Functionality issues — One negative review says the app does not work properly.
Watch out: The main caveat is that a few merchants report pricing concerns and, in one case, persistent reliability issues.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Okendo
Sentiment in the identifiable recent reviews is overwhelmingly positive, with merchants most often praising support quality, proactive account guidance, and a smooth implementation experience. The app is also viewed as feature-rich and capable of improving review programs, though a small number of reviews flag price, setup delays, or fit for lower-volume merchants as caveats.
- ＋ Responsive support — Merchants repeatedly highlight fast, helpful assistance from support, customer success, and account management teams.
- ＋ Proactive guidance — Several reviewers say the team suggests best practices, optimization ideas, and revenue or review-collection improvements.
- ＋ Easy setup and use — Many reviews describe onboarding, implementation, navigation, and store integration as smooth or intuitive.
- ＋ Strong feature set — Merchants value the breadth of review, loyalty, referral, quiz, Google review, and customer marketing capabilities compared with alternatives.
- － Setup delays — One merchant reports that key review-request emails were still not live after several weeks and expected further delays for rewards setup.
- － Pricing concern — One reviewer notes the app is expensive, though they still felt the value justified the cost.
- － Scale fit — One review implies the platform is especially worthwhile for stores with enough order volume to benefit from its capabilities.
Watch out: The main caveat is that implementation quality and timeline may matter, especially for merchants adopting multiple modules or expecting a fast launch.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Fera or Okendo?
See the plan tables above for what each vendor discloses.
Does Fera or Okendo have a free plan?
Neither publishes a free tier.
Which is rated higher on the Shopify App Store?
Okendo rates higher at 4.9 ★, vs 4.8 ★ — though both counts matter: Fera has 1,978 reviews and Okendo has 1,314.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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