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Shopify review appsComparison2026
Loox vs Yotpo: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Loox and Yotpo are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Loox holds 4.9 ★ across 8,892 reviews and Yotpo holds 4.8 ★ across 4,392. Loox: These reviews suggest the app fits Shopify merchants who want a polished product review solution and value hands-on support when integrating it with their theme. Yotpo: These reviews suggest the app fits merchants who want a reviews platform backed by responsive support for setup, widget adjustments, and troubleshooting. — from tracked pricing and recent App Store review analysis.
How do Loox and Yotpo compare?
|  Loox |  Yotpo |
|---|
| App Store rating | 4.9 ★ (8,892 reviews) | 4.8 ★ (4,392 reviews) |
| Price from | free | free |
| Free tier | ✓ yes | ✓ yes |
| Published plans | 4 | 5 |
| Data confidence | medium | high |
App Store rating Loox 4.9 ★
Yotpo 4.8 ★
→ Loox rates higher Review volume Loox 8,892
Yotpo 4,392
→ Loox has the larger base Detected on 3,797 tracked DTC storefronts Loox 131 brands
Yotpo 2028 brands
→ Yotpo leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Beginner (Reviews) | $0 | Up to 500 total orders; up to 20 AliExpress scanned reviews. |
| Beginner (Reviews & Referrals) | $0.99 | Up to 500 total orders; up to 20 AliExpress scanned reviews. |
| Convert | $49.99 | Unlimited total orders and unlimited AliExpress products to import. |
| Unlimited | $299.99 | Unlimited total orders, review requests, referrals, and AliExpress products to import. |
Prices are shown in USD. Billing follows Shopify's 30-day subscription billing period; no annual commitment is offered.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | 200 Kick-start Credits; order limit not stated |
| Starter | $89 | Up to 500 orders per month; 200 Kick-start Credits |
| Pro | $169 | Up to 500 orders per month; 200 Kick-start Credits. Additional review requests beyond the order limit are available for an additional fee via Reviews Booster, or customers can upgrade and pay the prorated difference. |
| Premium | — | Unlimited Kick-start Credits; other limits customized |
| Enterprise | — | Customized for scaling across markets and brands |
Prices are displayed with a dollar sign and appear to be USD.
Verified 2026-07-22 from vendor pricing page.
Which features does each include?
| Feature | Loox | Yotpo |
|---|
| Photo reviews | ✓ | ✓ paid |
| Video reviews | ✓ paid | ✓ paid |
| Email review requests | ✓ | ✓ |
| SMS review requests | — | ✗ |
| Google Shopping feed | ✓ paid | ✓ paid |
| Google rich snippets | ✓ | ✓ paid |
| Q&A | ✗ | ✓ paid |
| Instagram / UGC galleries | ✓ | ✓ |
| Display widgets & carousels | ✓ | ✓ |
| Coupons for reviews | ✓ | ✓ |
| Referrals | ✓ paid | ✓ |
| AI features | ✓ paid | ✓ |
| Multilingual | ✓ | ✗ |
| Klaviyo integration | ✓ | ✓ |
| API access | ✓ paid | ✗ |
| Free plan | ✓ | ✓ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Loox
Recent visible sentiment is strongly positive, with praise concentrated around customer support, quick resolutions, and general ease of use. The most detailed reviews describe support successfully fixing complex storefront or widget-display problems, while many other reviews are short endorsements with limited detail.
- ＋ Responsive support — Several merchants highlight fast, clear help from support staff who resolved setup or display problems.
- ＋ Ease and convenience — Merchants describe the app as helpful, easy to use, or more convenient than alternatives.
- ＋ Reliable issue resolution — Support is credited with diagnosing specific store or theme issues and getting the review widget working correctly.
- ＋ Strong overall satisfaction — Multiple reviews give brief but clearly positive endorsements such as liking the app or calling the experience good.
- － Theme or display complexity — A small number of reviews imply that customized themes or security settings can create widget visibility issues that require support intervention.
- － Sparse review detail — Many visible reviews contain little or no explanatory text, limiting insight into exact merchant outcomes.
Watch out: Merchants with heavily customized themes may occasionally need support help to resolve widget display or configuration issues.
Synthesized from the 19 most recent App Store
reviews (2026-07-15); themes paraphrased.
Yotpo
Recent visible sentiment is strongly positive, with most merchants focusing on fast, helpful customer support rather than detailed product functionality. The main negative feedback concerns pricing and limitations in review-request controls for smaller merchants on the free plan.
- ＋ Responsive support — Merchants repeatedly say support answered quickly and resolved questions or tickets without much delay.
- ＋ Helpful agents — Many reviews specifically credit support staff with clear guidance, patience, and effective problem solving.
- ＋ Setup and configuration help — Several merchants received practical assistance with review emails, product exclusions, widgets, or navigating app settings.
- ＋ Positive app experience — A few reviewers describe the app itself as useful, easy to use, or generally strong alongside the support experience.
- － Pricing and plan limits — One merchant felt the paid plan was too expensive for a small business and that useful review-management actions were locked behind paid tiers.
- － Review request flexibility — One review reported frustration that a customer could not redo a mistaken review and that the merchant could not resend the request on the free plan.
Watch out: Smaller stores should check whether needed review-management features are available on their plan before relying on the free tier.
Synthesized from the 16 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Loox or Yotpo?
Both start at free (verified 2026-08-29).
Does Loox or Yotpo have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Loox rates higher at 4.9 ★, vs 4.8 ★ — though both counts matter: Loox has 8,892 reviews and Yotpo has 4,392.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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