Brevo vs Klaviyo: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Brevo and Klaviyo are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. Klaviyo: These reviews suggest the app fits Shopify merchants looking for a robust email marketing tool with strong Shopify syncing and room to grow into segmentation features. — from tracked pricing and recent App Store review analysis.

How do Brevo and Klaviyo compare?

	Brevo	Klaviyo
App Store rating	—	4.7 ★ (2,949 reviews)
Price from	free	free
Free tier	✓ yes	✓ yes
Published plans	6	1
Data confidence	medium	medium

What would you actually pay?

Brevo plans

Plan	Monthly	Limits / notes
Free	$0	Up to 300 emails per day; contacts can be uploaded; sending requires account approval.
Starter	—	From 5,000 emails per month; SMS credits sold separately.
Standard	—	One landing page included; email allowance not stated in the supplied text.
Professional	—	From 150,000 emails per month; 10 user seats included; 3 hours per year of deliverability specialist support.
Enterprise	—	Intended for companies with 1M+ contacts; limits are customized.
Pay-as-you-go	—	One email sent consumes one credit; credits do not expire; additional credits can be purchased as needed.

The page shows monthly and yearly billing options with a 10% yearly discount, but no numeric recurring prices or currency amounts were present in the supplied text.

Verified 2026-08-29 from vendor pricing page.

Klaviyo plans

Plan	Monthly	Limits / notes
Free	$0	Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; 10,000 Composer credits.

Prices shown in USD. The page displays a $45 total in a plan builder, but the extracted text does not identify the selected paid products, billing period, or associated tier, so it is not assigned to a plan.

Verified 2026-08-29 from vendor pricing page.

What do merchants say about them?

No review analysis yet for Brevo.

Klaviyo

Recent merchant sentiment is strongly positive, but much of the sample consists of ratings with minimal written explanation. Written comments most often highlight email marketing performance, Shopify integration, ease of use, and early revenue impact, while the clearest caveat is pricing for businesses in a growth phase.

＋ Strong overall satisfaction — Most identifiable recent reviews are positive, with many merchants leaving high ratings even when they provide little written detail.
＋ Email marketing effectiveness — Several merchants say the app works well for email marketing and helps support sales or revenue-generating campaigns.
＋ Shopify integration — Merchants note that the app connects smoothly with Shopify and keeps store data in sync effectively.
＋ Ease of use — Some newer users describe the interface as approachable and intuitive despite being early in setup.

－ Pricing pressure — One merchant says costs rise sharply for growing businesses and recommends carefully modeling pricing before committing.
－ Segmentation learning curve — One review notes that segmentation requires some learning before it becomes effective.

Watch out: Merchants should review pricing carefully as their contact list or business scale grows.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Brevo or Klaviyo?

Both start at free (verified 2026-08-29).

Does Brevo or Klaviyo have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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