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Email & SMS marketingComparison2026

Brevo vs Drip: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Brevo and Drip are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Brevo starts cheaper (free vs $39/mo); both offer free tiers. Drip: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support. — from tracked pricing and recent App Store review analysis.

How do Brevo and Drip compare?

BrevoDrip
App Store rating4.6 ★ (51 reviews)
Price fromfree$39/mo
Free tier ✓ yes ✓ yes
Published plans63
Data confidencemediummedium

What would you actually pay?

Brevo plans

PlanMonthlyLimits / notes
Free $0 Up to 300 emails per day; contacts can be uploaded; sending requires account approval.
Starter From 5,000 emails per month; SMS credits sold separately.
Standard One landing page included; email allowance not stated in the supplied text.
Professional From 150,000 emails per month; 10 user seats included; 3 hours per year of deliverability specialist support.
Enterprise Intended for companies with 1M+ contacts; limits are customized.
Pay-as-you-go One email sent consumes one credit; credits do not expire; additional credits can be purchased as needed.

The page shows monthly and yearly billing options with a 10% yearly discount, but no numeric recurring prices or currency amounts were present in the supplied text.

Verified 2026-08-29 from vendor pricing page.

Drip plans

PlanMonthlyLimits / notes
Free Trial 14 days, limited to 1-2,500 people. Unlimited email sends available after upgrade.
Starter $39 1-2,500 people on list
Professional+ $99 Higher list sizes (specific limits not detailed in page text)

Verified 2026-08-08 from vendor pricing page.

What do merchants say about them?

No review analysis yet for Brevo.

Drip

Sentiment in the identified reviews is strongly positive, with merchants most often praising ease of use, strong support, and flexible automation for ecommerce email marketing. Negative feedback is less common but centers on reliability failures, billing or pricing frustration, and support not resolving urgent problems quickly enough.

  • Ease of use — Merchants often describe setup, campaign creation, and day-to-day use as straightforward, even when using more advanced email features.
  • Helpful support — Many reviewers praise responsive, knowledgeable support, including chat help, training sessions, and openness to feedback.
  • Automation and segmentation — Reviewers value the ability to build targeted workflows, customer journeys, post-purchase sequences, and segmented campaigns.
  • Shopify integration — Several merchants say the Shopify connection works smoothly for syncing, signup forms, and store-specific email workflows.
  • Workflow reliability — A few negative reviews report emails or abandoned-cart automations not sending correctly, causing lost revenue or unusable campaigns.
  • Pricing and value concerns — One reviewer felt the app underperformed and objected to an unexpected price increase.
  • Support gaps on critical issues — Some complaints mention delayed or insufficient follow-up when the app was not working or billing continued despite access problems.

Watch out: The main caveat is that a small number of merchants report serious sending or workflow failures, so critical automations should be tested closely before relying on them.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Brevo or Drip?

Brevo starts lower at free, vs $39/mo for Drip (verified 2026-08-29).

Does Brevo or Drip have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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