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Email & SMS marketingComparison2026
Attentive vs Postscript: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Attentive and Postscript are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Attentive holds 4.8 ★ across 106 reviews and Postscript holds 4.7 ★ across 1,145. Attentive: These reviews suggest the app fits Shopify brands that want a managed SMS and email platform with proactive account support and growth-oriented campaign guidance. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.
How do Attentive and Postscript compare?
|  Attentive |  Postscript |
|---|
| App Store rating | 4.8 ★ (106 reviews) | 4.7 ★ (1,145 reviews) |
| Price from | not published | free |
| Free tier | ✗ no | ✗ no |
| Published plans | 8 | 5 |
| Data confidence | high | medium |
App Store rating Attentive 4.8 ★
Postscript 4.7 ★
→ Attentive rates higher Review volume Attentive 106
Postscript 1,145
→ Postscript has the larger base Detected on 3,797 tracked DTC storefronts Attentive 482 brands
Postscript 257 brands
→ Attentive leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| SMS, email, RCS, & push | — | Pricing based on subscriber list size and messages sent. |
| Text & email | — | Pricing based on subscriber list size and messages sent. |
| Text | — | Usage-based pricing by message and subscriber count; pricing based on list size and messages sent. |
| AI Pro | — | Flat monthly fee; amount not disclosed. |
| AI Grow | — | Flat monthly fee; amount not disclosed. |
| AI Journeys | — | Pay-per-click pricing; rate not disclosed. |
| AI Essentials | — | Included with all plans. |
| Everything you need to grow with Attentive | — | Custom pricing based on volume and needs. |
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Starter | $0 | $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; includes 2 opt-in keywords. |
| Growth | $100 | $0.008/SMS and $0.03/MMS plus carrier fees; unlimited opt-in keywords. |
| Professional | $500 | $0.007/SMS and $0.024/MMS plus carrier fees. |
| Enterprise | — | Custom pricing; contact sales. |
| Postscript AI Plan | — | Optional bundle providing access to Postscript AI products; pricing is not shown and the page directs users to contact Postscript. |
Prices are in USD. Listed messaging rates apply to the United States (50 states) and Canada. Average US carrier fees are $0.00418 per SMS and $0.00841 per MMS and are additional. A designated short code costs an additional $750/month through carriers.
Verified 2026-08-29 from vendor pricing page.
Which features does each include?
| Feature | Attentive | Postscript |
|---|
| Email campaigns | ✓ | ✗ |
| SMS marketing | ✓ | ✓ |
| Automation flows | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Forms & popups | ✓ | ✓ |
| Push notifications | ✓ | ✗ |
| Transactional email | ✓ | ✗ |
| Template library | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| AI features | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Deliverability tools | ✓ | ✓ |
| Review app integration | ✓ | ✗ |
| API access | ✓ | — |
| Free plan | ✗ | ✗ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Attentive
Sentiment in the identifiable recent reviews is strongly positive, with merchants emphasizing support quality, ease of use, and measurable gains from SMS and email programs. The main negative feedback is isolated but material, focused on onboarding/support expectations, billing clarity, and contract flexibility.
- ＋ Responsive support — Merchants frequently credit account managers, CSMs, and managed support with quick help, strategic input, and hands-on optimization.
- ＋ Ease of use — Many reviewers describe the platform as straightforward for building campaigns, journeys, automations, and reports without heavy setup effort.
- ＋ Revenue and growth impact — Reviews often report stronger SMS or email performance, including improved revenue, audience growth, and better outcomes after switching providers.
- ＋ SMS and email capabilities — Merchants value managing SMS, email, newsletters, journeys, flows, and campaigns in one marketing platform.
- － Setup and support gaps — A few merchants mention hiccups, unresolved onboarding expectations, or needing to troubleshoot setup and billing questions themselves.
- － Contract rigidity — One review raises concerns about exclusivity, long lock-in terms, penalties, and limited flexibility when evaluating other tools.
- － Billing confusion — One reviewer reports unexplained message charges and difficulty getting a clear answer across support teams.
Watch out: Merchants should clarify onboarding scope, billing mechanics, and contract exclusivity terms before committing.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Postscript
Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.
- ＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
- ＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
- ＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
- ＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
- － Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
- － Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
- － Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.
Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Attentive or Postscript?
See the plan tables above for what each vendor discloses.
Does Attentive or Postscript have a free plan?
Neither publishes a free tier.
Which is rated higher on the Shopify App Store?
Attentive rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: Attentive has 106 reviews and Postscript has 1,145.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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