Last verified 2026-08-29some data medium/low confidence
Attentive and Drip are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Attentive holds 4.8 ★ across 106 reviews and Drip holds 4.6 ★ across 51. Attentive: These reviews suggest the app fits Shopify brands that want a managed SMS and email platform with proactive account support and growth-oriented campaign guidance. Drip: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support. — from tracked pricing and recent App Store review analysis.
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Attentive
Sentiment in the identifiable recent reviews is strongly positive, with merchants emphasizing support quality, ease of use, and measurable gains from SMS and email programs. The main negative feedback is isolated but material, focused on onboarding/support expectations, billing clarity, and contract flexibility.
＋Responsive support — Merchants frequently credit account managers, CSMs, and managed support with quick help, strategic input, and hands-on optimization.
＋Ease of use — Many reviewers describe the platform as straightforward for building campaigns, journeys, automations, and reports without heavy setup effort.
＋Revenue and growth impact — Reviews often report stronger SMS or email performance, including improved revenue, audience growth, and better outcomes after switching providers.
＋SMS and email capabilities — Merchants value managing SMS, email, newsletters, journeys, flows, and campaigns in one marketing platform.
－Setup and support gaps — A few merchants mention hiccups, unresolved onboarding expectations, or needing to troubleshoot setup and billing questions themselves.
－Contract rigidity — One review raises concerns about exclusivity, long lock-in terms, penalties, and limited flexibility when evaluating other tools.
－Billing confusion — One reviewer reports unexplained message charges and difficulty getting a clear answer across support teams.
Watch out: Merchants should clarify onboarding scope, billing mechanics, and contract exclusivity terms before committing.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Drip
Sentiment in the identified reviews is strongly positive, with merchants most often praising ease of use, strong support, and flexible automation for ecommerce email marketing. Negative feedback is less common but centers on reliability failures, billing or pricing frustration, and support not resolving urgent problems quickly enough.
＋Ease of use — Merchants often describe setup, campaign creation, and day-to-day use as straightforward, even when using more advanced email features.
＋Helpful support — Many reviewers praise responsive, knowledgeable support, including chat help, training sessions, and openness to feedback.
＋Automation and segmentation — Reviewers value the ability to build targeted workflows, customer journeys, post-purchase sequences, and segmented campaigns.
＋Shopify integration — Several merchants say the Shopify connection works smoothly for syncing, signup forms, and store-specific email workflows.
－Workflow reliability — A few negative reviews report emails or abandoned-cart automations not sending correctly, causing lost revenue or unusable campaigns.
－Pricing and value concerns — One reviewer felt the app underperformed and objected to an unexpected price increase.
－Support gaps on critical issues — Some complaints mention delayed or insufficient follow-up when the app was not working or billing continued despite access problems.
Watch out: The main caveat is that a small number of merchants report serious sending or workflow failures, so critical automations should be tested closely before relying on them.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Attentive or Drip?
See the plan tables above for what each vendor discloses.
Does Attentive or Drip have a free plan?
Drip has a free tier; Attentive does not publish one.
Which is rated higher on the Shopify App Store?
Attentive rates higher at 4.8 ★, vs 4.6 ★ — though both counts matter: Attentive has 106 reviews and Drip has 51.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
Attentive
Drip