Postscript vs Recart: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Postscript and Recart are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Postscript starts cheaper (free vs $200/mo); neither offers a free tier. On the Shopify App Store, Postscript holds 4.7 ★ across 1,145 reviews and Recart holds 4.7 ★ across 447. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. Recart: These reviews suggest the app fits Shopify merchants that want a managed or strategy-supported SMS growth channel with popups, automations, and campaign optimization. — from tracked pricing and recent App Store review analysis.

How do Postscript and Recart compare?

	Postscript	Recart
App Store rating	4.7 ★ (1,145 reviews)	4.7 ★ (447 reviews)
Price from	free	$200/mo
Free tier	✗ no	✗ no
Published plans	5	25
Data confidence	medium	medium

App Store rating

Postscript 4.7 ★

Recart 4.7 ★

Review volume

Postscript 1,145

Recart 447

→ Postscript has the larger base

What would you actually pay?

Postscript plans

Plan	Monthly	Limits / notes
Starter	$0	$49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; includes 2 opt-in keywords.
Growth	$100	$0.008/SMS and $0.03/MMS plus carrier fees; unlimited opt-in keywords.
Professional	$500	$0.007/SMS and $0.024/MMS plus carrier fees.
Enterprise	—	Custom pricing; contact sales.
Postscript AI Plan	—	Optional bundle providing access to Postscript AI products; pricing is not shown and the page directs users to contact Postscript.

Prices are in USD. Listed messaging rates apply to the United States (50 states) and Canada. Average US carrier fees are $0.00418 per SMS and $0.00841 per MMS and are additional. A designated short code costs an additional $750/month through carriers.

Verified 2026-08-29 from vendor pricing page.

Recart plans

Plan	Monthly	Limits / notes
List Growth ($200, quarterly commitment)	$200	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($300, quarterly commitment)	$300	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($500, quarterly commitment)	$500	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($800, quarterly commitment)	$800	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($1,500, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($2,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($3,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth (custom, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth + SMS ($500, quarterly commitment)	$500	Unlimited subscribers; US SMS $0.0085 + carrier fees; US MMS $0.025 + carrier fees; OneClick verification fee included.
List Growth + SMS ($1,000, quarterly commitment)	$1000	Unlimited subscribers; US SMS $0.0075 + carrier fees; US MMS $0.018 + carrier fees; OneClick verification fee included.
List Growth + SMS ($2,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0055 + carrier fees; US MMS $0.016 + carrier fees; OneClick verification fee included.
List Growth + SMS ($4,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0050 + carrier fees; US MMS $0.015 + carrier fees; OneClick verification fee included.
List Growth + SMS (custom, annual commitment)	—	Unlimited subscribers; US SMS $0.0045 + carrier fees; US MMS $0.014 + carrier fees; OneClick verification fee included.
Starter (12 month)	—	23,000 SMS included at $0.0100/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0280/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (12 month)	—	41,583 SMS included at $0.0085/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0265/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (12 month)	—	100,000 SMS included at $0.0070/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0240/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (12 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (6 month)	$319	23,000 SMS included at $0.0109/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0303/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (6 month)	$535	41,583 SMS included at $0.0099/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0288/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (6 month)	$1069	100,000 SMS included at $0.0077/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0261/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (6 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (3 month)	$345	23,000 SMS included at $0.0120/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0332/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (3 month)	$565	41,583 SMS included at $0.0106/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0308/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (3 month)	$1149	100,000 SMS included at $0.0085/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0285/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (3 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.

Prices are shown in USD. Carrier fees are additional for SMS/MMS where indicated; average US carrier fees listed as $0.0045/SMS and $0.011/MMS, and rates shown apply to the 50 US states. International rates are also shown in USD for listed countries.

Verified 2026-07-16 from vendor pricing page.

What do merchants say about them?

Postscript

Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.

＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.

－ Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
－ Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
－ Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.

Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.

Synthesized from the 18 most recent App Store reviews (2026-07-15); themes paraphrased.

Recart

The identifiable reviews are mostly positive, with merchants frequently reporting strong SMS revenue, better opt-ins, and valuable strategic support. Negative reviews are fewer but detailed, centering on support breakdowns, billing disputes, platform bugs, and Facebook-related limitations in older use cases.

＋ Strategic support — Merchants often describe the team as responsive, hands-on, and useful for campaign planning, testing, implementation, and optimization advice.
＋ Revenue lift — Many reviewers report stronger sales, ROI, or SMS becoming a major revenue channel after adopting the app.
＋ Opt-in and list growth — Several merchants credit popups, signup flows, and testing support with materially improving subscriber growth and opt-in rates.
＋ Automation and campaign tools — Users value automated flows, segmentation, campaign templates, and prebuilt assets that reduce manual marketing work.

－ Support failures — Negative reviewers cite slow or absent support, poor communication, or unhelpful account management when issues arose.
－ Billing and pricing transparency — Some merchants complain about confusing charges, unexpected costs, disputed balances, or difficulty verifying usage and credits.
－ Platform reliability — Several complaints describe bugs, disconnected channels, missed campaigns, malfunctioning automations, or inconsistent message delivery.

Watch out: The main caveat is that merchants should clarify support scope, billing details, data access, and automation expectations before committing.

Synthesized from the 20 most recent App Store reviews (2026-07-16); themes paraphrased.

FAQ

Which is cheaper, Postscript or Recart?

Postscript starts lower at free, vs $200/mo for Recart (verified 2026-08-29).

Does Postscript or Recart have a free plan?

Neither publishes a free tier.

Which is rated higher on the Shopify App Store?

Both hold 4.7 ★ (Postscript: 1,145 reviews; Recart: 447).

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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