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Email & SMS marketingComparison2026
MailerLite vs Postscript: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
MailerLite and Postscript are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, MailerLite holds 3.1 ★ across 23 reviews and Postscript holds 4.7 ★ across 1,145. MailerLite: These reviews suggest the app fits cost-conscious Shopify merchants who want an easy email editor, basic automation, and are comfortable troubleshooting integration issues if they appear. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.
How do MailerLite and Postscript compare?
|  MailerLite |  Postscript |
|---|
| App Store rating | 3.1 ★ (23 reviews) | 4.7 ★ (1,145 reviews) |
| Price from | free | free |
| Free tier | ✓ yes | ✗ no |
| Published plans | 4 | 5 |
| Data confidence | high | medium |
App Store rating MailerLite 3.1 ★
Postscript 4.7 ★
→ Postscript rates higher Review volume MailerLite 23
Postscript 1,145
→ Postscript has the larger base What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | Up to 250 active subscribers, 2,500 emails/month, 2 user seats, 3 automations, 1 website, 1 landing page, 1 digital product or booking, and 3 signup forms. Sending is locked if the subscriber limit is exceeded. |
| Comfort | $12 | Starting price; scales with active subscriber tier. Monthly email allowance is 10× the upper bound of the subscriber tier. Includes 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products or bookings, and 10 signup forms. |
| Power | $25 | Starting price; scales with active subscriber count. Unlimited monthly emails subject to fair-use policy, unlimited user seats, automations, landing pages, websites, signup forms, digital products, and bookings. |
| Enterprise | — | For 200,000+ subscribers; custom sending volume and pricing based on active subscriber count and add-ons. Unlimited user seats. |
Prices are displayed in USD; applicable taxes may be added. Paid pricing scales with active subscribers and sending volume. Annual billing advertises a 10% saving. A 50%-off-first-month promotion with code GOLITE50 is shown. Eligible nonprofits receive a 30% discount.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Starter | $0 | $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; includes 2 opt-in keywords. |
| Growth | $100 | $0.008/SMS and $0.03/MMS plus carrier fees; unlimited opt-in keywords. |
| Professional | $500 | $0.007/SMS and $0.024/MMS plus carrier fees. |
| Enterprise | — | Custom pricing; contact sales. |
| Postscript AI Plan | — | Optional bundle providing access to Postscript AI products; pricing is not shown and the page directs users to contact Postscript. |
Prices are in USD. Listed messaging rates apply to the United States (50 states) and Canada. Average US carrier fees are $0.00418 per SMS and $0.00841 per MMS and are additional. A designated short code costs an additional $750/month through carriers.
Verified 2026-08-29 from vendor pricing page.
What do merchants say about them?
MailerLite
Sentiment is mixed: merchants like MailerLite Classic for approachable email creation, lower cost, and useful marketing features, especially when moving from Mailchimp. However, many negative reviews focus on unreliable Shopify integration behavior and uneven support, with some serious complaints about account approval or suspension processes.
- ＋ Ease of use and interface — Merchants often describe the platform as intuitive, quick to set up, and easier to use than competing email tools.
- ＋ Email design tools — Several reviewers like the drag-and-drop editor, popup customization, and ability to create polished emails quickly.
- ＋ Support praise — Positive reviewers mention responsive help, live chat, and support that resolves setup or migration issues.
- ＋ Pricing and value — Some merchants value the free tier or lower paid pricing, especially when switching from Mailchimp.
- － Shopify integration reliability — The most common issue is broken or unreliable syncing, ecommerce tracking, abandoned cart, popups, triggers, tags, or needing repeated reconnects.
- － Support delays or quality — Several merchants say support was slow, unresponsive, or unable to resolve recurring technical problems.
- － Account approval and suspension — Multiple reviewers complain about approval requirements, blocked or cancelled accounts, anti-spam enforcement, or refund disputes after setup.
Watch out: The main caveat is recurring instability in Shopify-specific syncing, ecommerce tracking, abandoned cart, popup, and automation trigger features.
Synthesized from the 20 most recent App Store
reviews (2026-07-16); themes paraphrased.
Postscript
Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.
- ＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
- ＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
- ＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
- ＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
- － Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
- － Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
- － Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.
Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, MailerLite or Postscript?
Both start at free (verified 2026-08-29).
Does MailerLite or Postscript have a free plan?
MailerLite has a free tier; Postscript does not publish one.
Which is rated higher on the Shopify App Store?
Postscript rates higher at 4.7 ★, vs 3.1 ★ — though both counts matter: MailerLite has 23 reviews and Postscript has 1,145.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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