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Drip vs Postscript (2026): which fits your store?

Last verified 2026-07-15

Postscript starts cheaper (free vs $39/mo); Postscript has a free tier, Drip does not. Drip: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.

Visit Drip Visit Postscript

Side by side

DripPostscript
App Store rating4.2 ★ (56 reviews)4.7 ★ (1,123 reviews)
Price from$39/mofree
Free tier ✗ no ✓ yes
Published plans17
Data confidencehighhigh

What you'd actually pay

Drip plans

PlanMonthlyLimits
Drip $39 Shown price is for 1-2,500 people with unlimited email sends. Pricing is based on active people in the account and monthly email send volume.

Verified 2026-07-15 from vendor pricing page.

Postscript plans

PlanMonthlyLimits
Starter $0 $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; listed rates are for US 50 states/Canada only. Page also shows $0.015 without clear label.
Growth $100 $0.008/SMS and $0.03/MMS plus carrier fees; listed rates are for US 50 states/Canada only. Page also shows $0.01 without clear label.
Professional $500 $0.007/SMS and $0.024/MMS plus carrier fees; listed rates are for US 50 states/Canada only.
Enterprise Custom pricing; contact sales.
Postscript AI Plan Add-on/upgrade bundle for AI products including Brand Center, Infinity Testing, and Shopper; pricing not shown, contact us.
Fondue / CashBack Add-on for CashBack incentives; pricing not shown.
Postscript Plus Managed marketing service add-on; pricing not shown.

Verified 2026-07-15 from vendor pricing page.

Feature comparison

FeatureDripPostscript
Email campaigns
SMS marketing
Automation flows
Segmentation
A/B testing
Forms & popups
Push notifications
Transactional email
Template library
Analytics & reporting
AI features
Personalization
Deliverability tools
Review app integration
API access
Free plan

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What merchants say

Drip

Sentiment in the identified reviews is strongly positive, with merchants most often praising ease of use, strong support, and flexible automation for ecommerce email marketing. Negative feedback is less common but centers on reliability failures, billing or pricing frustration, and support not resolving urgent problems quickly enough.

  • Ease of use — Merchants often describe setup, campaign creation, and day-to-day use as straightforward, even when using more advanced email features.
  • Helpful support — Many reviewers praise responsive, knowledgeable support, including chat help, training sessions, and openness to feedback.
  • Automation and segmentation — Reviewers value the ability to build targeted workflows, customer journeys, post-purchase sequences, and segmented campaigns.
  • Shopify integration — Several merchants say the Shopify connection works smoothly for syncing, signup forms, and store-specific email workflows.
  • Workflow reliability — A few negative reviews report emails or abandoned-cart automations not sending correctly, causing lost revenue or unusable campaigns.
  • Pricing and value concerns — One reviewer felt the app underperformed and objected to an unexpected price increase.
  • Support gaps on critical issues — Some complaints mention delayed or insufficient follow-up when the app was not working or billing continued despite access problems.

Watch out: The main caveat is that a small number of merchants report serious sending or workflow failures, so critical automations should be tested closely before relying on them.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

Postscript

Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.

  • Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
  • Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
  • SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
  • Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
  • Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
  • Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
  • Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.

Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.

Synthesized from the 18 most recent App Store reviews (2026-07-15); themes paraphrased.

FAQ

Which is cheaper, Drip or Postscript?

Postscript starts lower at free, vs $39/mo for Drip (verified 2026-07-15).

Does Drip or Postscript have a free plan?

Postscript has a free tier; Drip does not publish one.

Which is rated higher on the Shopify App Store?

Postscript rates higher at 4.7 ★, vs 4.2 ★ — though both counts matter: Drip has 56 reviews and Postscript has 1,123.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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