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Email & SMS marketingComparison2026
Drip vs Postscript: which fits your store?
Last verified 2026-08-29 some data medium/low confidence
Drip and Postscript are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Postscript starts cheaper (free vs $39/mo); Drip has a free tier, Postscript does not. On the Shopify App Store, Drip holds 4.6 ★ across 51 reviews and Postscript holds 4.7 ★ across 1,145. Drip: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support. Postscript: These reviews suggest the app fits merchants who want a mature Shopify SMS marketing platform with flows, segmentation, campaign tools, and hands-on support, especially if they are comfortable reviewing pricing and contract terms closely. — from tracked pricing and recent App Store review analysis.
How do Drip and Postscript compare?
|  Drip |  Postscript |
|---|
| App Store rating | 4.6 ★ (51 reviews) | 4.7 ★ (1,145 reviews) |
| Price from | $39/mo | free |
| Free tier | ✓ yes | ✗ no |
| Published plans | 3 | 5 |
| Data confidence | medium | medium |
App Store rating Drip 4.6 ★
Postscript 4.7 ★
→ Postscript rates higher Review volume Drip 51
Postscript 1,145
→ Postscript has the larger base Detected on 3,797 tracked DTC storefronts Drip 3 brands
Postscript 257 brands
→ Postscript leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Free Trial | — | 14 days, limited to 1-2,500 people. Unlimited email sends available after upgrade. |
| Starter | $39 | 1-2,500 people on list |
| Professional+ | $99 | Higher list sizes (specific limits not detailed in page text) |
Verified 2026-08-08 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Starter | $0 | $49 monthly minimum spend; $0.009/SMS and $0.045/MMS plus carrier fees; includes 2 opt-in keywords. |
| Growth | $100 | $0.008/SMS and $0.03/MMS plus carrier fees; unlimited opt-in keywords. |
| Professional | $500 | $0.007/SMS and $0.024/MMS plus carrier fees. |
| Enterprise | — | Custom pricing; contact sales. |
| Postscript AI Plan | — | Optional bundle providing access to Postscript AI products; pricing is not shown and the page directs users to contact Postscript. |
Prices are in USD. Listed messaging rates apply to the United States (50 states) and Canada. Average US carrier fees are $0.00418 per SMS and $0.00841 per MMS and are additional. A designated short code costs an additional $750/month through carriers.
Verified 2026-08-29 from vendor pricing page.
Which features does each include?
| Feature | Drip | Postscript |
|---|
| Email campaigns | ✓ | ✗ |
| SMS marketing | ✓ | ✓ |
| Automation flows | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Forms & popups | ✓ | ✓ |
| Push notifications | — | ✗ |
| Transactional email | — | ✗ |
| Template library | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| AI features | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Deliverability tools | — | ✓ |
| Review app integration | ✓ | ✗ |
| API access | ✓ | — |
| Free plan | ✗ | ✗ |
Extracted from each vendor's App Store listing (2026-07-15);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Drip
Sentiment in the identified reviews is strongly positive, with merchants most often praising ease of use, strong support, and flexible automation for ecommerce email marketing. Negative feedback is less common but centers on reliability failures, billing or pricing frustration, and support not resolving urgent problems quickly enough.
- ＋ Ease of use — Merchants often describe setup, campaign creation, and day-to-day use as straightforward, even when using more advanced email features.
- ＋ Helpful support — Many reviewers praise responsive, knowledgeable support, including chat help, training sessions, and openness to feedback.
- ＋ Automation and segmentation — Reviewers value the ability to build targeted workflows, customer journeys, post-purchase sequences, and segmented campaigns.
- ＋ Shopify integration — Several merchants say the Shopify connection works smoothly for syncing, signup forms, and store-specific email workflows.
- － Workflow reliability — A few negative reviews report emails or abandoned-cart automations not sending correctly, causing lost revenue or unusable campaigns.
- － Pricing and value concerns — One reviewer felt the app underperformed and objected to an unexpected price increase.
- － Support gaps on critical issues — Some complaints mention delayed or insufficient follow-up when the app was not working or billing continued despite access problems.
Watch out: The main caveat is that a small number of merchants report serious sending or workflow failures, so critical automations should be tested closely before relying on them.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Postscript
Sentiment in the scraped recent reviews is mixed: positive reviewers value Postscript for usable SMS marketing tools, list-building features, and strong support when it works well. However, the newest negative reviews cluster heavily around billing, pricing changes, cancellation terms, and deteriorating support responsiveness.
- ＋ Responsive support — Positive reviewers often describe support as fast, helpful, friendly, and confidence-building during setup or troubleshooting.
- ＋ Ease of use — Merchants praise the platform as intuitive for building flows, campaigns, segments, templates, and popups.
- ＋ SMS growth and engagement — Some reviews credit the app with growing subscriber lists, improving customer engagement, and supporting sales activity.
- ＋ Strong overall app quality — A few merchants describe the app as useful, sophisticated, or better than other SMS platforms they have tried.
- － Unexpected fees — Many recent negative reviews focus on charges despite little or no usage, paid minimums, new monthly fees, or disputed service charges.
- － Poor support experiences — Several merchants say support has become slow, unavailable, unhelpful, rude, or too dependent on automated responses.
- － Contracts and cancellation — Multiple reviewers complain about contract lock-ins, renewal terms, cancellation confusion, buyout fees, or difficulty confirming account closure.
Watch out: The most common caveat is recurring frustration over unexpected charges, minimum fees, contract renewals, and cancellation or refund disputes.
Synthesized from the 18 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Drip or Postscript?
Postscript starts lower at free, vs $39/mo for Drip (verified 2026-08-29).
Does Drip or Postscript have a free plan?
Drip has a free tier; Postscript does not publish one.
Which is rated higher on the Shopify App Store?
Postscript rates higher at 4.7 ★, vs 4.6 ★ — though both counts matter: Drip has 51 reviews and Postscript has 1,145.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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